Programmatic Advertising Specialist
2 months ago
The Campaign Manager, Programmatic is a key role within our organization, responsible for the set up, optimization, and reporting of programmatic campaigns. This individual will work closely with our team to ensure the effective execution of campaigns and the delivery of high-quality results.
Key Responsibilities- Set up and optimize programmatic campaigns across various Demand Side Platforms (DSPs), including Display & Video 360, The Trade Desk, Amazon, and Verizon.
- Ensure creative assets are uploaded and assigned to campaigns, and that all necessary tags are implemented.
- Run and optimize campaigns with various goals and KPIs, and recommend DSPs based on historical performance.
- Develop and implement campaign set up checklists to ensure adherence to best practices and provide final sign-off/approval of campaign set up QA.
- Implement Brand Safety measures to campaigns, including MOAT, IAS, OpenSlate, Nielsen DAR, and others.
- Generate DSP conversion and remarketing pixels, and create campaign performance, delivery, and site-level reports from DSPs.
- Review and flag potential challenges or opportunities, and create site lists based on reports.
- Resolve errors in a timely manner, including adjusting naming conventions/flight dates to match DSP data.
- Troubleshoot tagging issues for clients, including tracking/conversion pixels, 3rd party verification, creative, and others.
- Build campaign dashboards within the reporting workspace and draw meaningful insights that correlate to industry benchmarks and brand KPIs.
- Escalate issues to senior operations leads in a timely manner, and address challenging questions about campaign performance.
- Recommend testing alternative platforms or media partners for specific campaign KPIs.
- Post-secondary education or equivalent professional experience, with a degree in advertising/marketing preferred.
- Minimum of one (1) year of experience in programmatic, digital display, search, trafficking, ad operations, or site analytics optimization.
- Knowledge of Datorama workspaces and formulas.
- Experience optimizing campaigns, including display campaigns, SEM, trafficking, and others.
- Familiarity with ad serving and campaign management tools, including Google Campaign Manager, Google Analytics, and Google Ads.
- Basic understanding of tagging for analytics.
- Fundamental knowledge of online media metrics and analysis.
- Strong learning agility, with a passion for continuous development.
- Excellent communication skills, both written and verbal.
- Highly developed organizational skills, with a strong attention to detail and accuracy.
- Ability to work collaboratively as well as independently.
- Proactive approach to problem-solving, assisting the team, self-development, and others.
- Ability to develop and foster relationships with media partners.
- Proficient in Microsoft Office Suite, including Word, Excel, and PowerPoint.
- Demonstrated ability using Excel, with knowledge of pivot tables, basic formulas, and visualizations.
KINESSO is the technology-driven performance marketing agency that sits at the heart of IPG Mediabrands, providing actionable growth for our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. With extensive offerings spanning performance marketing and data and technology, we offer an end-to-end engine of planning and optimization while delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs.
We have a global network of agencies and a focus on personal development, with formal training opportunities, including mental health training and inclusion education for everyone. We are an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.
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