Marketing Strategy Lead
7 days ago
About the Role
We are seeking a highly skilled Brand Manager to join our team at PMA Canada. The successful candidate will have a proven track record of delivering brand growth and developing effective marketing strategies.
Job Description
The Brand Manager will be responsible for developing and delivering the annual brand plan in line with the Global Brand Team strategic imperatives. This role will collaborate with internal stakeholders to drive achievement of brand plans and manage and develop the Brand & Sales Specialist team.
Key Responsibilities
- Develop and deliver the annual brand plan
- Collaborate with internal stakeholders to drive achievement of brand plans
- Manage and develop the Brand & Sales Specialist team
- Deliver superior brand performance by enabling saliency and advocacy
Requirements
- Post-secondary degree with sales or marketing emphasis
- Minimum 3 years' experience in consumer brand management
- Previous Canadian CPG industry experience
- Canadian beverage alcohol industry knowledge and experience
Core Competencies
- Results Orientation
- Strategic Awareness
- Consumer Centricity
- Commercial Acumen
- Interpersonal Effectiveness
- Judgment & Decision Making
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