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Recruitment Marketer
1 month ago
Job Type: Full-time (Monday to Friday)
Location: Oakville, ON
Base Salary: $85k to $115k based on experience
The Job
We're looking for an experienced Recruitment Marketing Manager to elevate our recruitment strategies and attract top candidates. In this role, you'll create and execute recruitment campaigns beyond traditional approaches—engaging prospective talent with creative storytelling and new marketing techniques. We value fresh perspectives, innovative thinking, and a growth mindset that translates problems into advantages.
Yesa is a productive work environment that empowers people to take initiative, experiment with new ideas, and make an impact. Our team thrives on collaboration, pace, and results, and we're looking for someone who shares our passion for building an exceptional workplace. If you like a challenge, have creative energy, understand what motivates people, and like building teams…read on.
What We're Looking For.
We're growing our recruitment team and need someone with proven experience working in fast-scaling companies. The ideal candidate will have a strong track record of creating recruitment strategies, taking initiative, and successfully building and leading teams through periods of growth. This role will report to the CMO.
- 3+ years of experience in recruitment marketing, employer branding, or a related digital marketing role.
- A track record of creating effective recruitment strategies that drive volume and quality of candidates.
- Evidence that you've created cost-effective, data-informed campaigns that drive applications and increase brand awareness.
- Strong understanding of digital marketing channels, content creation, community management, and storytelling techniques.
- The ability to write instructional, informative and creative copy and to work with agency staff to create compelling accompanying graphics and video.
- Thorough understanding of lifecycle marketing and how to move prospects down the funnel, mostly through digital media.
- Ability to work independently and thrive in a fast-paced environment. We're a young company experiencing rapid growth, and that comes with lots of change and newness.
- Jedi-level communication skills for crafting messages that sing.
- Creative, proactive, and always looking for ways to improve.
What You'll Do:
As the Recruitment Marketing Manager, you will take ownership of developing and executing a comprehensive recruitment marketing strategy to attract top talent and elevate the candidate experience. Your responsibilities will include:
Recruitment Marketing Strategy & Planning
- Develop a full recruitment marketing plan, including setting clear targets and budgets.
- Design and implement a recruitment-specific content strategy for various platforms, including social media, the company website, and paid media.
- Build a site map for the careers section of the website, incorporating SEO best practices to enhance visibility and engagement.
- Create marketing collateral for every stage of the applicant journey to deliver a consistent and engaging candidate experience.
Platform & Vendor Management
- Establish a recruitment tech stack, including the implementation of an Applicant Tracking System (ATS).
- Identify and manage platform partners and external vendors to optimize the recruitment process.
Candidate Experience Design
- Map out the complete candidate experience, ensuring touchpoints are personalized and follow-up processes are well-defined.
- Continuously refine touchpoints based on performance data to improve engagement and conversion rates.
Content & Social Media Strategy
- Build and execute a content strategy to showcase the company's employer brand across multiple channels.
- Develop and manage a social media strategy to amplify recruitment marketing efforts and engage with potential candidates.
Event & PR Management
- Create and execute an event strategy to build brand awareness and attract talent through targeted events.
- Develop a PR plan to support both ongoing campaigns and situational opportunities, ensuring consistent visibility in the market.
Data & Insight Collection
- Collect and analyze performance data from various recruitment marketing channels.
- Use insights to adjust strategies, optimize campaigns, and ensure the best return on investment across all platforms.
Relationship Development
- Build partnerships with schools, institutions, and community organizations to strengthen talent pipelines.
- Develop content and resources for school programs that support career readiness and success.
- Establish relationships with educational leaders to share insights and offer value to students and educators.
Characteristics We're Looking For.
If you feel you have a strong ability to lead, an outgoing personality, good values, ambition, goals, grit, and a positive outlook, then you'll likely prosper with YESA. This role requires someone with a proactive mindset, a creative approach to problem-solving, and the ability to manage multiple projects in a fast-paced environment.
- An ability to motivate and inspire others.
- An ability to lead a team to target attainment
- A competitive mindset with a desire to grow.
- Ambition and a coachable attitude.
- A commitment to full-time hours (this isn't a remote role).
- A healthy interest in self-development and well-being.
- A desire to create wealth and get recognized.
About YESA.
YESA is a fast-growing, high-energy company focused on transforming the lives of young professionals through top-tier education, hands-on training, and real-world experience. We're more than just a workplace—we're a community where hard work is celebrated, success is shared, and the atmosphere is electric. Here, everyone is genuine, and what you see is what you get.
Our programs are designed to foster personal growth, wealth creation, and entrepreneurial thinking. We empower individuals to realize their potential while embracing their unique identities and independent spirit.
Careers at Yesa grow fast. From day one, every team member—including the CEO—is on a development path, with training embedded into daily operations. Mentorship is at the core of what we do, and developing talent is our greatest strength.
Our culture thrives on energy, authenticity, and values that matter: teamwork, respect, and an unrelenting drive for success. We also prioritize health and wellness, ensuring our team is supported both mentally and physically.
Follow us on yesa.ca, joinyesa.ca, and social media (@yesa.inc) to see how we're redefining what's possible for a generation of trailblazers.
