Marketing Specialist
5 days ago
Campaign Development
- Plan and execute integrated marketing campaigns to promote our accounting services across multiple channels, including digital, print, and events.
- Collaborate with cross-functional teams to align marketing strategies with business objectives.
Content Creation
- Develop engaging content, including blog posts, whitepapers, newsletters, and social media posts to attract and engage target audiences.
- Coordinate with designers and external agencies to produce branded marketing materials.
Digital Marketing
- Manage and optimize online marketing activities, including SEO, PPC, and social media advertising, to drive brand awareness and lead generation.
- Analyze digital marketing analytics data to report on performance and continuously enhance campaign effectiveness.
Event Coordination
- Plan and coordinate virtual and in-person events such as webinars, workshops, and conferences to promote the firm's services and expertise.
- Handle logistics and event communications, ensuring professional and on-brand presentation.
Market Research
- Conduct market and competitive analyses to stay informed about industry trends and client needs.
- Leverage insights to adapt marketing strategies and maintain a competitive edge.
Minimum Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3+ years of experience in marketing, preferably within a professional services or B2B environment.
- Familiarity with the accounting or finance industry is a plus.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills.
- Creative mindset with a keen eye for detail.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEMrush, HubSpot).
If you are passionate about marketing and looking to make an impact in the accounting industry, please click on the button "Apply Now" to submit your CV.
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