User Insights and Research Leader

5 days ago


Toronto, Ontario, Canada Alida Full time
About the Job

This is a key role that requires a high level of expertise in UX research. You will be responsible for driving the strategic positioning of our UX research platform by bridging the gap between sales, product, and customers. This involves serving as the subject matter expert during the sales process while shaping our product roadmap through deep market understanding and customer insights.

Responsibilities:
  • Partner with the sales organization to articulate the strategic value of our platform within enterprise UX research programs.
  • Develop and maintain comprehensive market intelligence about UX research trends, competitor capabilities, and customer needs to inform product strategy.
  • Consult with prospects and customers on UX research best practices, program design, and optimization strategies.
  • Collaborate with product management to identify market opportunities, define feature requirements, and prioritize product investments.
  • Create enablement materials, sales tools, and thought leadership content that positions our unique value proposition in the UX research space.


Requirements

To be successful in this role, you will need to have a proven track record of supporting complex B2B software sales cycles and articulating technical solutions to business stakeholders. Your expertise should include both strategic program design and hands-on research execution. In addition, you should have experience influencing product strategy and working closely with product management teams.

You will need to demonstrate a deep understanding of enterprise UX research programs, including team structure, tools, methodologies, and success metrics. Strong knowledge of both qualitative and quantitative research methodologies and when to apply them is also essential. Experience scaling research operations and implementing research platforms in enterprise environments is desirable.

Other Requirements:
  • Excellent presentation and communication skills, with the ability to engage audiences from C-suite to practitioners.
  • Track record of creating compelling content, whether through blogs, webinars, or speaking engagements.
  • Strong business acumen and ability to translate research insights into business value.


About Us

Alida is a world leader in its industry, providing innovative solutions to some of the biggest names in tech. We're passionate about helping our clients deliver better customer experiences and drive long-term loyalty and growth.

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