Senior Associate, Digital Marketing Specialist

1 month ago

Mississauga, Ontario, Canada Mattel Full time
The Opportunity

We are seeking a highly skilled Senior Associate to join our Digital Marketing & eCommerce team at Mattel Canada. As a key member of our team, you will play a critical role in shaping the online shopping experience for some of the world's best-loved brands.

Key Responsibilities:

  • Collaborate with Sales, Marketing, and Customer Marketing teams to create retail media strategies aligned with global best practices and local insights.
  • Partner with external agencies to execute media campaigns, optimizing performance and budgets.
  • Manage the product catalogue and content for the Mattel Shop, ensuring a seamless customer experience.
  • Develop and maintain a year-long CRM calendar to engage customers across Mattel's brands.
  • Identify eCommerce opportunities to position Mattel as a leader with retail partners and drive online sales.
  • Plan and execute social media activations to support retailer promotions.
  • Coordinate with US and global teams to align Canadian strategies with global goals.

Qualifications:

  • 3+ years of experience in eCommerce, Direct To Consumer (DTC), or digital marketing.
  • Proven expertise in digital or retail marketing, with a deep understanding of the consumer journey.
  • Strong project management and analytical skills; able to manage multiple priorities and turn data into insights.
  • Excellent interpersonal and communication skills, with the ability to collaborate across teams.
  • A quick learner with a sharp eye for detail and a creative, problem-solving mindset.
  • Proficiency in Microsoft Excel and PowerPoint.
  • Experience in CPG, toys, or consumer-facing industries (asset).
  • Familiarity with SEM/PPC, CRM tools, and retail media platforms (asset).
  • Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

About Mattel:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Why Work at Mattel:

Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more. We are a purpose-driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

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