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Digital Marketing Senior Associate

1 month ago

Mississauga, Ontario, Canada Mattel Full time

Transforming the Online Shopping Experience

At Mattel Canada, we're seeking a skilled Senior Associate to join our Digital Marketing & eCommerce team. As a key member of our team, you'll play a pivotal role in shaping the online shopping experience for our iconic brands.

Key Responsibilities:

  • Collaborate with Sales, Marketing, and Customer Marketing teams to develop retail media strategies aligned with global best practices and local insights.
  • Partner with external agencies to execute media campaigns, optimizing performance and budgets.
  • Manage the product catalogue and content for the Mattel Shop, ensuring a seamless customer experience.
  • Develop and maintain a year-long CRM calendar to engage customers across Mattel's brands.
  • Identify eCommerce opportunities to position Mattel as a leader with retail partners and drive online sales.
  • Plan and execute social media activations to support retailer promotions.
  • Coordinate with US and global teams to align Canadian strategies with global goals.

Requirements:

  • 3+ years of experience in eCommerce, Direct To Consumer (DTC), or digital marketing.
  • Proven expertise in digital or retail marketing, with a deep understanding of the consumer journey.
  • Strong project management and analytical skills; able to manage multiple priorities and turn data into insights.
  • Excellent interpersonal and communication skills, with the ability to collaborate across teams.
  • A quick learner with a sharp eye for detail and a creative, problem-solving mindset.
  • Proficiency in Microsoft Excel and PowerPoint.
  • Experience in CPG, toys, or consumer-facing industries (asset).
  • Familiarity with SEM/PPC, CRM tools, and retail media platforms (asset).
  • Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

About Mattel:

We are a purpose-driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose by employing the following behaviors:

  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results.
  • We innovate: At Mattel, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact.
  • We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.