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Marketing Manager

2 months ago

Toronto, Ontario, Canada Rokt Full time
About the Role

We are seeking a highly motivated and experienced Demand Generation Manager to join our marketing team at Rokt. The ideal candidate will be responsible for developing and executing multi-channel demand generation campaigns to drive qualified leads and pipeline growth.

The Demand Generation Manager will be responsible for:

  • Developing and executing comprehensive demand generation strategies to increase closed-won Marketing Qualified Leads (MQLs) and achieve revenue targets.
  • Developing and executing comprehensive demand generation strategies to drive awareness, engagement, and conversion across multiple channels including digital, email, social media, events, affiliate marketing, and more.
  • Collaborating with the sales team to align marketing initiatives with sales goals and priorities, and ensuring seamless handoff of leads from marketing to sales.
  • Analyzing and interpreting data to track key performance indicators (KPIs) and measure the effectiveness of demand generation campaigns, providing actionable insights and recommendations for optimization.
Requirements

The ideal candidate will have:

  • 5-7 years of experience in a B2B SaaS environment in demand generation, digital marketing, or related roles, with a proven track record of driving measurable results and achieving revenue targets.
  • Proficiency in marketing automation platforms HubSpot and lead-flow management systems required.
  • Extensive analytical skills and experience with data analysis and reporting on Hubspot to track and measure campaign performance.
  • Excellent project management skills with the ability to prioritize and manage multiple projects simultaneously in a fast-paced, dynamic environment.
About Rokt

Rokt is a hyper-growth Shopify ecommerce leader that enables SMB companies to unlock value by making each transaction relevant at the moment that matters most, when customers are buying. We leverage best-in-class technology and market-leading innovation in AI and ML, with a fantastic and inclusive culture where people can be their authentic selves.

We offer a great list of perks and benefits, including:

  • Accelerate your career with roadmaps to leadership and up to $10,000 training allowance.
  • Become a shareholder with equity in the company.
  • Extra leave, including bonus annual leave and sabbatical leave.
  • Work with the greatest talent in town.
  • See the world with offices in New York, Seattle, Sydney, Tokyo, and London.