Blockchain Marketing Strategist

7 days ago


London, Ontario, Canada Blockchain Works Full time

About Blockchain Works:

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Berachain is a high-performance, EVM compatible Layer 1 blockchain built on the Cosmos SDK. Our team combines traditional experience in building and scaling teams with crypto native expertise from leading protocols.

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We're looking for a self-starter to join our marketing team. The ideal candidate takes initiative and ownership over their work, thrives in a fast-paced environment, and is capable of rapidly adapting to evolving needs.

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The marketing lead would develop and implement data-driven marketing campaigns and initiatives in accordance with major business development and engineering milestones. They will evangelize and onboard new users through the Berachain ecosystem across various mediums.

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Responsibilities:

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  • ">
  • Develop and implement data-driven marketing campaigns">
  • Evangelize and onboard new users">
  • Organize events around the Berachain community and ecosystem">
  • Direct logistics around content creation for advertising campaigns">
  • Drive user acquisition, retention, and growth">
  • Determine ROI and expected value of marketing initiatives">
  • Develop a deep understanding of the blockchain market and competition">
  • Work cross-functionally with design, engineering, and BD teams">
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Requirements:

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  • ">
  • Track record of leading and scaling marketing initiatives">
  • 3+ years of experience in marketing or related field">
  • Strong understanding of blockchain technology and communities">
  • Experience managing social accounts and media/advertising initiatives">
  • Robust interpersonal communication and collaboration skills">
  • Problem-solving and analytical skills">
  • Experience building and scaling marketing teams">
  • Thorough knowledge of the current DeFi landscape">
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About Us:

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We are a world-class team of experts in computer science, type theory, economic game theory, risk management, and enterprise development.

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Our core engineering team is based in Toronto, but we are a remote-friendly company.

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We are well funded by leading digital asset investors, hedge funds, centralized exchange venture arms, and strategic angels.



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