Product Marketing Visionary

2 days ago


Ottawa, Ontario, Canada Natural Factors Full time
About the Role

As a key member of our team, you will play a crucial role in shaping the future of our products. Reporting to the Chief Operating Officer, you will develop and execute strategies that drive product success in the market.

We are seeking an experienced Director, Product Marketing who can bridge the gap between product development, marketing, and sales. Your expertise will be critical in communicating a product's value proposition and driving adoption and revenue growth.

In this role, you will oversee the entire product lifecycle, from awareness to adoption in new market segments. You will lead go-to-market plans for new and existing products, manage end-to-end product launches, and collaborate with cross-functional teams to align product marketing efforts with overall business objectives.

You will also conduct market research and competitive analysis, develop user and buyer personas, and create marketing and sales materials to support internal teams and promote products externally. Additionally, you will measure and report on the performance of product marketing initiatives and provide guidance to junior product marketing personnel.

Key Responsibilities
  • Develop and execute comprehensive product marketing strategies
  • Lead go-to-market plans for new and existing products
  • Manage end-to-end product launches, both internally and externally
  • Conduct market research and competitive analysis
  • Develop user and buyer personas
  • Create marketing and sales materials
  • Measure and report on product marketing performance
Requirements

To succeed in this role, you will need:

  • 10+ years of experience in product marketing or related roles, with at least 3-5 years in a leadership position
  • Familiarity with Proptech or SaaS industries
  • Strong team management skills to lead and mentor a marketing team
  • Excellent verbal and written communication skills for effective stakeholder engagement
  • Able to work cross-functionally with product development, sales, and other teams
About Our Offerings

We offer a dynamic work environment with opportunities for growth and development. As a valued member of our team, you will receive:

  • A competitive salary: $150,000 - $200,000 per year
  • Flexible work arrangements, including remote work options
  • Comprehensive benefits package, including health insurance, retirement plan, and paid time off
  • Professional development opportunities, including training and education programs


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