Digital Marketing Strategist

1 day ago

Ottawa, Ontario, Canada Tree Trust Full time

We are seeking a highly analytical Digital Marketing Strategist to lead our global SEM strategy and execution. As the subject matter expert in Paid Search, you will manage and optimize search campaigns across Google Ads, Microsoft Ads, and other search platforms to meet performance goals.

About the Role

This is an exciting opportunity for a strategic thinker with strong execution capabilities, exceptional analytical skills, and a collaborative mindset to drive growth by optimizing paid search campaigns to acquire signups, generate high-quality leads, build a pipeline, and fuel business success.

Key Responsibilities
  • Develop and lead SEM strategies to drive high-quality signups, pipeline, and revenue. Align search campaigns on Google Ads, Microsoft Ads, and other platforms with business objectives and performance goals.
  • Manage and mentor a high-performing team, fostering collaboration and professional growth. Provide strategic guidance, delegate responsibilities, and ensure delivery of impactful campaigns.
  • Drive performance through advanced bid strategies (e.g., tROAS), ad copy optimization, and landing page enhancements to maximize ROAS and improve lead quality.
  • Analyze and report campaign performance, delivering actionable insights and stakeholder updates through weekly, monthly, and quarterly reports.
Requirements
  • 7+ years of hands-on experience managing SEM campaigns for a SaaS or B2B company, either in-house or agency-side.
  • 2+ years of experience managing and mentoring direct reports, with a track record of fostering collaboration, delegating effectively, and developing team members.
  • Expert knowledge of Google Ads, Microsoft Ads, Search Ads 360, and tools.
  • Proven success in developing SEM strategies optimizing metrics such as ROAS, LTV, CAC, and lead quality.

In this role, you will have the opportunity to work cross-functionally with product marketing, brand, creative, demand generation, and analytics teams to ensure alignment in strategy, messaging, and execution. You will also oversee budgets, ensuring efficient spend allocation while achieving leads and revenue targets.

Benefits

As a valued member of our team, you will enjoy a competitive salary of $120,000-$150,000 per year, depending on your level of experience. We also offer a comprehensive benefits package, including health insurance, retirement savings plan, and generous paid time off.

In addition, you will have the opportunity to work from a SurveyMonkey office up to 1 day per week, allowing you to collaborate with colleagues in person and foster a sense of community. We believe in-person collaboration is essential for building relationships, fostering innovation, and driving business success.

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