Senior Channel Marketing Manager
3 weeks ago
Motorola Solutions is seeking a highly skilled Senior Channel Marketing Manager to join our team. As a key member of our Channel Marketing department, you will be responsible for developing and executing marketing strategies that drive loyalty and growth among our video security & access control partner channels.
This role requires a strong understanding of partner programs, processes, and platforms to support channel marketing. You will be responsible for maintaining and supporting documentation of our Partner Advantage Program, updating and managing the partner portal, and owning partner enablement responsibilities such as partner content, newsletters, and webinars.
Key Responsibilities:- Maintain and update all channel partner programs and co-op materials in collaboration with channel operations
- Identify, create, and manage compelling and meaningful content that enables partners to promote and sell our products more effectively
- Manage and develop partner newsletters and comprehensive partner engagement strategies to engage our Distribution, System Integrator, and Indirect Partners
- Create announcements to communicate new incentive programs, promotions, campaigns, and a range of corporate updates
- Collaborate with sales leaders, channel account managers, channel operations, and regional marketing on strategic initiatives that drive partner loyalty and growth of sales
- Plan and host partner-facing events including partner conferences and webinars
- Provide support and answer partner marketing inquiries
- Track and report on the effectiveness of all partner marketing activities
- Manage partner marketing portals and kits
- Bachelor's Degree required, advanced degree in marketing or related disciplines preferred
- 7+ years of channel marketing and/or communications experience
- 5+ years of experience in B2B technology required, B2B technology manufacturing experience a plus
- Strong written and verbal communication skills
- Excellent presentation skills
- Knowledgeable in the channel with experience in partner and distribution marketing
- Experience in Salesforce reporting and HubSpot or other marketing automation tool necessary
- Previous sales experience a plus
- A self-motivated, critical thinker who can define, drive, and deliver on objectives and is motivated to succeed
- Ability to create and deliver high-impact field-facing content
- Previous experience in entrepreneurial environments
- Thrives in a fast-paced environment
- Ability to travel up to 15%
The base salary range for this role is $80,000-90,000 per year.
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