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Hospitality Marketing Manager

2 months ago

Toronto, Ontario, Canada Plusgrade Full time
About the Role

We are seeking a highly skilled Marketing Manager, Hospitality to join our team at Plusgrade. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive revenue growth and product penetration in the hospitality industry.

Key Responsibilities
  • Develop a deep understanding of our complex product offering and our partners' business objectives to ensure recommendations are tailored and on-strategy.
  • Establish benchmarks and drive key marketing KPIs across email and web channels to increase guest engagement and revenue.
  • Identify, create, test, and implement opportunities to increase engagement and drive KPIs.
  • Create, test, and implement strategic marketing plans to increase product engagement and drive KPIs.
  • Collaborate with the Analytics & Insights team to provide smart business decisions, including segmentation, targeting, and campaign opportunities.
  • Support the development and execution of marketing campaigns across multiple channels, including digital, social media, and email.
  • Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization and improvement.
  • Present marketing strategy, key findings, campaign performance, learnings, and recommendations internally and to partners.
  • Lead/support the go-to-market for new products, new features, and new partners.
  • Collaborate with internal teams, including account management, product management, and creative to develop and implement marketing strategies aligned with business objectives.
  • Evaluate and evolve our marketing positioning points for prospects and partners.
  • Coordinate all marketing activities, including case study development, competitive insights, benchmarking, and other activities as needed.
  • Develop a deep understanding of the customer journey and identify new channel expansion opportunities and existing channel optimizations.
  • Stay updated on industry trends, best practices, and emerging technologies in marketing, sharing knowledge and insights with the team to drive innovation and continuous improvement.
Requirements
  • 5 years of experience creating B2C and/or B2B campaigns and a proven track record of achieving performance targets.
  • 2+ years of experience in hotel marketing or a similar role, a strong asset.
  • Demonstrated ability to synthesize data and insights and turn them into actionable plans.
  • Experience working in a data-rich environment to uncover key insights to inform recommendations and the ability to:
    • Tailor solutions & inform strategy based on actionable insight.
    • Build compelling messaging & stories based on business intelligence.
  • Exceptional communication, (oral and written), presentation skills, and interpersonal skills; comfortable communicating with people across all levels both internally and externally.
  • Creative thinker with the ability to develop innovative marketing campaigns.
  • Ability to work independently and collaboratively in a small team environment.
  • Ability to navigate a complex org/comfort with ambiguity.
  • Excellent communication (oral and written) and presentation skills.
  • Detail-oriented with strong analytical and problem-solving abilities.
  • Ability to work effectively in a fast-paced, deadline-driven environment, both independently and as part of a team.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • BA/BBA/MBA in Business or Marketing or a related field.
What You'll Love About Us
  • We offer a dynamic and inclusive work environment.
  • We provide opportunities for professional growth and development.
  • We offer a competitive compensation and benefits package.
  • We prioritize work-life balance and offer flexible work arrangements.