Strategic Social Media Marketing Lead

4 weeks ago


Toronto, Ontario, Canada Zenith Full time

Job Title: Senior Paid Social Media Specialist

The Senior Paid Social Media Specialist plays a vital role at Spark Foundry in driving the success of our clients' social media advertising campaigns. This highly experienced professional is well-versed in executing social media advertising strategies across multiple platforms, including Facebook, Instagram, Twitter, Pinterest, Snapchat, LinkedIn, and TikTok.

This key role reports directly to the Account Supervisor/Manager, leading the implementation of paid social media plans while ensuring high-quality work. The individual in this position possesses a deep understanding of strategy and is skilled at analyzing large volumes of data to extract meaningful insights that guide optimizations.

Key Responsibilities:

  • Assisting the Paid Social Supervisor/Manager in developing media plans to meet client goals.
  • Presenting strategy plans and performance reports to clients.
  • Leading campaign execution approach, with strong alignment between strategy and tactical plans.
  • Educating junior team members on platform best practices.
  • Working closely with vendors and other external partners to achieve client goals.
  • Ensuring a high quality of work for all deliverables to clients.
  • Serving as the point of contact for clients and different stakeholders.

Characteristics of a Successful Paid Social Media Specialist:

  • Deep understanding of the intricacies across the main social media advertising platforms.
  • Able to communicate complex solutions to less technical audiences verbally and in writing.
  • Able to anticipate issues and possess a solution-driven approach.
  • Loves analyzing data and finding key relevant insights.
  • Clearly understands client goals and uses them to guide ongoing analysis and recommendations.
  • Team player with a confident "can-do" attitude and an eye on strategy.
  • Constant learner.
  • Pristine attention to details.

Qualifications:

  • 3+ years of experience in Paid Social Media buying and planning on multiple social platforms for medium and large-size clients.
  • Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred.
  • Technical proficiency across social media advertising channels (Facebook/Instagram, Snapchat, Twitter, TikTok, LinkedIn, Pinterest, etc.).
  • Experience presenting data and insights to medium and large audiences.
  • Proven record managing multiple timely deliveries and prioritizing projects in a highly paced environment.
  • Experience managing working relationships with internal and external partners.
  • Facebook Blueprint Certification, Twitter Flight School, and Snapchat Certification.
  • Proficiency in Microsoft Office, with an advanced working knowledge of Microsoft Excel.


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