Route Sales Representative

4 days ago


Brampton, Ontario, Canada ColdHaus Direct Full time

ColdHaus Direct is a leading direct-to-store distributor, specializing in national and independent markets. With over 20 years of experience in sales and distribution, we provide a comprehensive suite of services, including in-house Direct Store Delivery (DSD) sales, online ordering, warehouse infrastructure, freight, fulfillment, and sub-distributor hosting - all backed by robust financial functions.

We are committed to employment equity and encourage applications from all qualified candidates.

What We Offer
  • Competitive base salary ranging from $48,000 to $55,000 per year, with performance-based bonuses
  • A comprehensive benefits package, including dental care, employee assistance programs, extended health care, on-site parking, and paid time off

As a Route Sales Representative at ColdHaus Direct, you will be responsible for driving sales and expanding our customer base in the gas, convenience, and grocery channels. You will report to the District Sales Manager and play a crucial role in identifying potential clients, building relationships, and closing deals to meet and exceed sales targets.

Key Responsibilities
  1. Operating a delivery truck (G Class) and handheld invoicing system to load products from the warehouse into the delivery truck and delivering products to customers
  2. Carrying out CVOR safety inspections of the delivery vehicle and correctly loading it with product and point-of-sale materials
  3. Identifying and engaging potential clients through various channels, including cold calling, networking, and referrals
  4. Collaborating with supplier partners' representatives to provide them with product knowledge, consumer trends, and overall business needs
  5. Delivering compelling sales presentations and product demonstrations to prospective clients
  6. Managing inventory by keeping accurate records that are reconciled daily
  7. Recording delivery information, obtaining customers' signatures, and following all appropriate company policies and procedures

To succeed in this role, you will need:

  • A minimum of one to three years of sales experience and secondary school education
  • A valid Class G driver's license, with a minimum three years of driving experience and a safe and clean driving record
  • Valid Class D - DZ License is an asset
  • Patience and reliability navigating through traffic and various road conditions
  • Superior interpersonal and written communication, time management, and customer service skills to effectively build relationships
  • The ability to understand customer needs and concerns and win their business
  • Independently taking action to achieve high-performance goals
  • A strong work ethic, positive team attitude, and problem identification and resolution skills
  • The ability to use handheld devices effectively


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