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Digital Marketing and Content Expert
2 months ago
As a boutique marketing and technology consulting firm based in downtown Victoria, we create cutting-edge digital marketing campaigns, websites, and custom software solutions for clients across North America. Our expertise spans various industries, including fashion, healthcare, cybersecurity, software as a service, non-profit, venture capital, and satellite imaging. We are full-stack marketing and sales technology experts, providing services such as Digital Marketing and Marketing Automation, Website Development, CRM Solutions, and Custom Cloud Application development.
The Role
This hybrid position combines the responsibilities of a digital marketer and content curator. In terms of digital marketing, you will work on a range of campaigns that cover the entire spectrum of the digital marketing playbook, including paid search and display, account-based marketing, SEO, email, and content marketing. These campaigns will be driven through marketing automation and CRM cloud technology. On the content side, you will create copy for email newsletters, websites, and support the marketing team with copy for landing pages, digital ads, and produce captions for social media content as needed. Additionally, you will collaborate directly with clients to schedule meetings with our knowledge experts and write and publish articles online with SEO optimization.
Requirements
- Create and manage paid advertising campaigns in at least one or two major platforms (Google Search/Display, Facebook/IG, LinkedIn, Twitter, etc.)
- Execute email marketing campaigns and measure campaign performance in Google Analytics
- Be comfortable speaking with and listening to clients, responsible for delivering projects on time, and juggling multiple projects simultaneously
- Possess some experience working within CRMs like Salesforce, Zoho CRM, Hubspot, etc.
Benefits
- Full-time position with a standard 7.5 hour workday
- A generous extended health plan and three weeks of paid vacation (with opportunity to boost to four weeks after completing the first year)
- Remote work options, flexible working hours, professional development, and travel opportunities
Compensation
We offer a competitive salary, ranging from $60,000 to $80,000 per year, depending on your skills and previous work experience, along with benefits and perks that support your personal and professional growth. As a small and rapidly growing company, there is a significant opportunity for career advancement and recognition.
