Marketing Services Manager

2 days ago

Fredericton, New Brunswick, Canada Alcool NB Liquor Full time
About the Position

Alcool NB Liquor is seeking a Marketing Services Manager to join the Brand and Marketing team for a 16-month term. Reporting to the Director of Brand and Marketing, the Marketing Services Manager oversees the development and execution of ANBL marketing initiatives across a variety of owned and paid media channels and platforms.

Key Responsibilities
  • Develop and execute multiple, concurrent marketing plans and campaigns, managing timelines and budgets efficiently.
  • Build strong team and cross-departmental relationships, ensuring alignment and business success.
  • Provide strategic guidance and recommendations to reach marketing and business objectives, impacting target markets and consumer segments.
  • Mentor and guide team members, contributing to their professional development and the team culture.
  • Manage relationships with marketing and media agency partners, delivering successful campaigns.
  • Develop and communicate marketing plans, workback schedules, specifications, requirements, deadlines, and results.
  • Manage project reporting and wrap-ups, analyzing and presenting results and insights to inform future strategy.
Requirements
  • Degree or diploma in Business Administration, Marketing, or equivalent.
  • 6+ years of experience in account management, marketing operations, or marketing project management roles.
  • 6+ years managing successful marketing plans and advertising campaigns, including traditional and digital media.
  • Strong relationship building skills, including vendor or client management experience.
  • Advanced understanding of marketing and media in Atlantic Canada, including marketing analytics and KPI development.
  • Comprehensive knowledge of customer segmentation and customer journey mapping.
Preferred Qualifications
  • Prior marketing experience within the Retail, CPG, or Food & Beverage industries.
  • Advanced experience using marketing project management software.
  • Experience participating in annual strategic planning and budgeting for brand and promotional initiatives.
  • Good understanding of and experience in purchasing media, both traditional and digital.
Language Competencies
  • Excellent communication skills in English (oral and written).
  • Bilingualism in both official languages is considered an asset.
Location

Reporting into the ANBL Retail Operations Centre (ROC) in Fredericton, New Brunswick. Option to work remotely within New Brunswick, with availability for in-person meetings in Fredericton, Moncton, or Saint John as required.

What's in it for you?

Being part of the ANBL team means being part of an organization that values its employees. In addition to offering a market competitive salary, we ensure that our employees can enjoy Work-Life Balance, Professional & Personal Growth, and Service Opportunities.

Work-Life Balance: ANBL offers a comprehensive benefits package, including medical, dental, and a generous pension plan. Employees also have access to a Health Spending Account or Wellness Subsidy, and opportunities to utilize flexible work arrangements.

Professional & Personal Growth: ANBL offers many types of internal and external activities to support your development needs, including a variety of online courses for professional development.

Service: ANBL values your contribution to your community; offering a paid volunteer day each year and many opportunities to contribute to your community throughout the year.

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