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Marketing Services Manager

2 months ago

Fredericton, New Brunswick, Canada Alcool NB Liquor Full time

About the Position

Alcool NB Liquor is seeking a Marketing Services Manager to join the Brand and Marketing team for a 16-month term. Reporting to the Director of Brand and Marketing, the Marketing Services Manager oversees the development and execution of ANBL marketing initiatives across a variety of owned and paid media channels and platforms.

Key Responsibilities

  • Spearhead the development and execution of multiple, concurrent marketing plans and campaigns, while efficiently and effectively managing timelines and budgets.
  • Develop strong team and cross-departmental relationships and be a liaison between Marketing and internal stakeholders to ensure alignment and business success.
  • Provide strategic guidance and recommendations to best reach marketing and business objectives to impact target markets and specific consumer segments.
  • Mentor and guide team members and contribute to their professional development, and to our team and organizational culture.
  • Act as the primary touchpoint with marketing and media agency partners and manage those relationships to deliver successful campaigns.
  • Manage the development and communication of marketing plans, workback schedules, specifications, requirements, deadlines, and results.
  • Manage projects or campaign reporting and wrap-ups, including the analysis and presentation of results and insights to highlight campaign successes or opportunities and glean insights to inform future strategy and plan development.
  • Research, analyze, and present regional, national, and global market information to inform future marketing plans and programs.

Requirements

  • Degree or diploma in Business Administration, Marketing, or equivalent.
  • 6+ years of experience in account management, marketing operations, or marketing project management roles.
  • 6+ years managing successful marketing plans and advertising campaigns, including the use of both traditional and digital media.
  • Strong relationship building skills, including vendor or client management experience.
  • Advanced understanding of marketing and media in Atlantic Canada, including marketing analytics, KPI development, and performance reporting.
  • Comprehensive knowledge of customer segmentation and customer journey mapping.

Preferred Qualifications

  • Prior marketing experience within the Retail, CPG, or Food & Beverage industries.
  • Advanced experience using marketing project management software.
  • Experience participating in annual strategic planning and budgeting for brand and promotional initiatives.
  • Good understanding of and experience in purchasing media, both traditional and digital.

Language Competencies

  • Excellent communication skills in English (oral and written).
  • Bilingualism in both official languages is considered an asset.

Location

  • Reporting into the ANBL Retail Operations Centre (ROC) in Fredericton, New Brunswick.
  • Option to work remotely within New Brunswick, with availability for in-person meetings in Fredericton, Moncton, or Saint John as required.

What's in it for you?

Being part of the ANBL team means being part of an organization that values its employees. In addition to offering a market-competitive salary, we ensure that our employees can enjoy Work-Life Balance, Professional & Personal Growth, and Service Opportunities.

Work-Life Balance

ANBL offers a comprehensive benefits package, including medical, dental, and a generous pension plan. Employees also have access to a Health Spending Account or Wellness Subsidy, and opportunities to utilize flexible work arrangements.

Professional & Personal Growth

ANBL offers many types of internal and external activities to support your development needs, including a variety of online courses for professional development.

Service

ANBL values your contribution to your community; offering a paid volunteer day each year and many opportunities to contribute to your community throughout the year.