Corporate Communications Manager
3 weeks ago
Baycrest is seeking a highly skilled Corporate Communications Manager to play a key role in enhancing the organization's brand visibility among internal and external audiences. The successful candidate will work closely with the Vice President, Corporate Communications and Chief Communications Officer to develop and execute communications plans that align with organizational goals.
Key Responsibilities:- Strategic Communications Planning: Collaborate with internal clients to develop programs that support strategic objectives, ensuring alignment with the Baycrest brand and overall strategic plan.
- Media Relations Leadership: Develop and lead media relations strategies to proactively seek and maximize opportunities for earned media coverage.
- Content Development and Storytelling: Curate, create, and amplify compelling stories from across Baycrest through multiple channels, including internal and external channels, owned and earned media, social media, and broader public awareness initiatives.
- Message Development: Drive the creation of clear, consistent, and compelling messaging that enhances Baycrest's reputation and aligns with organizational and entity-specific priorities.
- Cross-Functional Collaboration: Build strong relationships and coordinate with cross-entity stakeholders to achieve strategic and operational plan objectives, leveraging communication as a tool for engagement and alignment.
- Team Leadership and Development: Oversee a diverse team, managing performance, providing coaching and development opportunities.
- Measurement and Analysis: Work with the Director, Communication Operations to establish and track KPIs for corporate communications programs, measure key results, and report outcomes.
- Resource Management: Allocate and rebalance resources to ensure effective program and service delivery. Identify and mitigate risks to program success.
- Crisis Communication: Support crisis communication planning and execution as required, developing mitigation strategies and messaging for escalating issues.
- Government Relations Support: Assist with government relations and related communications to strengthen Baycrest's public and stakeholder engagement.
- Education: Degree or certificate in public relations, communications, journalism, or a combination of formal education and experience.
- Experience: Minimum of seven (7) years of experience in communications, public relations, or marcomm, with demonstrated success in developing and implementing integrated communications strategies.
- Leadership and Team Management: Strong leadership and team management experience, with a focus on performance development and effective team dynamics.
- Writing and Storytelling Skills: Exceptional writing and storytelling skills with the ability to create compelling content for diverse audiences. Meticulous editing skills.
- Technical Skills: Experience with Adobe software, Survey Monkey, Hootsuite, and employee intranet platforms.
- Knowledge and Abilities: Knowledge of current dissemination and measurement tools. Ability to handle confidential and sensitive information with discretion, perform under pressure, manage escalating issues, and develop proactive mitigation strategies.
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