Strategic Marketing Director

2 weeks ago

Old Toronto, Ontario, Canada AECOM Full time

About AECOM

AECOM is a world-leading infrastructure consulting firm, partnering with clients to solve complex challenges and build legacies for future generations.

We're a global team of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers, and other professionals delivering projects that create a positive and tangible impact around the world.

Job Description

We're seeking a Strategic Marketing & Clients Director for our Global Transportation business line.

This position offers flexibility for hybrid work schedules, allowing you to work from a variety of locations in the US or Canada.

The Global Business Line Strategic Marketing and Clients Director will support the strategy and business goals of the Global Transportation Business Line and the Enterprise Marketing strategy.

Key Responsibilities:

  • Develop and implement measurable, client-focused, and strategic marketing and marketing communications initiatives and campaigns to support growth and engagement.
  • Support the pre-positioning and capture of key pursuits by developing pre-positioning strategies and collaborating with regions to develop targeted, pursuit-driven business-line specific campaigns.
  • Lead the development of insights about AECOM, its environment, and its clients that impact the Global Business Line, including NPS, Client Listening, bid feedback, and trends through the use of Salesforce, Qualtrics, Insight, and desktop research.
  • Promote a strong client focus and lead marketing strategy formulation, ensuring adequate investment is secured to deliver strategic campaigns.
  • Align the marketing strategy for the Global Business Line, ensuring plans cover the whole client journey and align with regional business line plans.
  • Work with the Chief Marketing Officer and Global Business Line Leader to drive business growth and engagement.

Requirements

Minimum Requirements:

  • BA/BS plus 12 years of relevant marketing experience or demonstrated equivalency of experience and/or education, including 4 years of leadership experience.

Preferred Qualifications:

  • Formal marketing training or qualification (e.g., CIM).
  • 15 years' experience in a similar role in a professional services or AEC firm environment, preferably including transportation.
  • Global organization experience preferable but not essential.
  • Proven experience with brand, marketing strategy (development & delivery), business development, and client account management and marketing communications.
  • Experience developing & implementing strategic marketing initiatives and campaigns with a focus on pre-positioning and capture.

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