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Strategic Marketing Director

2 months ago

Old Toronto, Ontario, Canada Manulife Insurance Malaysia Full time
Job Summary

We are seeking a highly skilled and experienced Strategic Marketing Director to join our team at Manulife Insurance Malaysia. As a key member of our marketing department, you will be responsible for driving the planning process for our marketing efforts, aligning with our global marketing team, and monitoring the execution of our marketing plan.

Key Responsibilities
  1. Develop and Execute Marketing Strategy
    • Lead the development of our marketing plan, aligning with our business objectives and global marketing strategy
    • Drive alignment across our business units and functions
    • Collaborate with our global marketing team to ensure consistency and effectiveness
    • Monitor and report on the execution of our marketing plan, including tracking key performance indicators (KPIs)
  2. Manage Marketing Operations
    • Oversee the management of our marketing budget, ensuring effective allocation and utilization
    • Develop and implement processes to track and measure marketing performance
    • Collaborate with our IT team to ensure seamless integration of marketing technology
  3. Lead Cross-Functional Teams
    • Lead cross-functional teams to develop and execute marketing campaigns
    • Collaborate with our sales and product teams to ensure alignment and effectiveness
    • Develop and maintain relationships with key stakeholders, including our global marketing team and business partners
Requirements
  • 5+ years of experience in marketing, with a focus on strategy and operations
  • Proven track record of developing and executing successful marketing campaigns
  • Strong analytical and problem-solving skills, with the ability to think critically and strategically
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
  • Bachelor's degree in Marketing or a related field
Competencies
  • Influence and Persuasion – obtains buy-in from others, with or without authority
  • Adaptability – adapts and supports integrated change
  • Collaboration – builds beneficial networks to achieve collective business goals
  • Solution Focused – focuses on results and leading/influencing a team to deliver solutions
  • Compelling Communication – strong ability to communicate at all levels to stakeholders
  • Executing with Excellence – delivers meaningful, sustainable results
What We Offer
  • A dynamic and supportive work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package
  • A chance to work with a leading insurance company in Malaysia