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Senior Marketing Planning Manager
3 months ago
Requisition ID: 204298
Become part of a results-oriented team that values inclusivity and high performance.
Spearhead sustainable and profitable revenue enhancement through the strategic planning, development, and execution of customer acquisition and engagement marketing initiatives for Scotiabank's Insurance offerings. As a vital member of the Marketing Planning and Delivery division within Canadian Banking Marketing, you will oversee comprehensive marketing strategies and the implementation of benefit-driven campaigns that align with the Canadian Bank's strategic goals.
**Is this position a fit for you? In this role, you will:**
- Collaborate with the Director to establish and refine annual and quarterly marketing strategies for your designated portfolio.
- Work closely with the Customer Journey management teams to devise and implement customer-centric action plans and marketing initiatives.
- Continuously assess consumer sentiment, market dynamics, competitive landscape, and immediate demand opportunities to enhance the agility of planning and budget allocation.
- Partner with key stakeholders to strategize and execute marketing programs and action plans.
- Lead a customer-focused team that gathers, analyzes, and utilizes insights from market research and data analytics to guide the strategic direction of benefit-driven campaign briefs.
- Ensure a comprehensive understanding of Bank-wide and business partner requirements in plans and briefs, securing agreement and engagement from various business, channel, and marketing partners in a complex environment.
- Facilitate an efficient and effective central point for Canadian Banking Marketing's squads to develop campaign calendars and establish individual program timelines.
- Collaborate with Marketing's Journey Management teams to create streamlined workflows that clarify roles and responsibilities for team members across both practices.
- Provide insights on budget management and coordinate with partners for budget adjustments.
- Foster a high-performance culture centered on effective collaboration with business partners, Marketing Customer Journey Management, Marketing Performance Management, and Marketing Media Strategy to develop performance-driven campaigns and enhancements.
- Contribute to the creation and deployment of creative assets across various media channels, serving as the primary contact for creative and media agencies. This includes channels such as video, display, social media, web, email, content, radio, and more.
- Advocate for the proper use of the Scotiabank brand in Canada, ensuring compliance with global brand standards and visual identity guidelines.
- Promote a customer-focused culture within your team to strengthen client relationships and leverage broader Bank connections and knowledge.
- Encourage a high-performance environment and demonstrate commitment to Scotiabank's core values: accountability, passion, integrity, and respect. Deliver results aligned with Scotiabank's behavioral competencies while fostering an inclusive team culture that values diverse perspectives.
- Manage daily operations in accordance with the Bank's risk culture and relevant risk appetite statements. Communicate and exemplify the Bank's risk culture throughout your teams.
- Create an environment where your team pursues effective and efficient operations in line with Scotiabank's Values, Code of Conduct, and Global Sales Principles, ensuring adherence to operational, compliance, and conduct risk obligations.
- Build a high-performance environment and implement a people strategy that attracts, retains, develops, and motivates your team by fostering an inclusive workplace. Utilize a coaching mindset and behaviors, communicate vision and values, and manage succession and development planning for the team.
**Do you possess the skills that will enable you to excel? We would be eager to work with you if you have:**
- A minimum of 5-7 years of relevant experience in marketing or account management within an agency, with exposure to mass advertising, digital, and targeted channels.
- Familiarity with Agile methodologies.
- Proven expertise in driving performance growth across various dimensions and KPIs.
- In-depth knowledge of the marketing technology stack.
- Authentic, decisive, resilient, highly collaborative, and results-oriented.
- Experience in team management is a plus.
**What can you expect?**
- The chance to be part of a forward-thinking and collaborative team, surrounded by innovative minds.
- A fulfilling career path with diverse opportunities for professional growth.
- Internal training to support your development and enhance your skill set.
Scotiabank is a leading financial institution in the Americas. Guided by our purpose: "for every future", we assist our customers, their families, and their communities in achieving success through a comprehensive range of advice, products, and services, including personal and commercial banking, wealth management, corporate and investment banking, and capital markets.
At Scotiabank, we value the unique skills and experiences each individual contributes to the organization and are dedicated to fostering an inclusive and accessible environment for all. If you require accommodations during the recruitment process, please inform our Recruitment team. Candidates must apply directly online to be considered for this role. We appreciate all applicants for their interest in a career at Scotiabank; however, only those selected for an interview will be contacted.
