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Integrated Marketing Manager

2 months ago

Montreal, Quebec, Canada Lightspeed Full time

About the Role

We are seeking an experienced Integrated Marketing Manager to join our Marketing team in Montreal. As a key member of our team, you will be responsible for developing and executing regional lead generation strategies through online and offline marketing campaigns.

Key Responsibilities

  • Develop and own the tactical execution of the regional annual/quarterly marketing roadmap, seasonal campaigns, and other projects to drive pipeline and revenue for the business, grow brand and product awareness.
  • Collaborate with the regional Performance Marketing Team to increase engagement and conversion of always-on acquisition campaigns, media buy, paid and organic social campaigns.
  • Own the Lightspeed messaging in your market by reviewing, editing, and writing different content formats, including emails, blogs, content for events, sales enablement, and more.
  • Work closely with the company's Hospitality Sales team (Inbound and Outbound) to enable them to meet their commercial objectives by providing them with appropriate tools, materials, and ad-hoc promos where necessary.
  • Support the development of customer marketing activities, including marketing automation programs, to upsell and retain existing customers.
  • Measure, evaluate, and iterate marketing campaigns and activations based on data-driven insights.
  • Continually review internal and external data sources to identify growth and expansion opportunities.
  • Collaborate with the Senior Director of Marketing, NoAM to set and own the regional marketing budget, own the monthly budget reconciliation and actualization.
  • Support new product and feature release and channel activation.
  • Be the hospitality marketing expert for your markets, stay updated on the latest trends and market opportunities, and collaborate with the Senior PR Manager/Content Specialist to seize relevant opportunities.
  • Have full visibility and knowledge of your customer base, segment, buyer-personas, and suggest relevant case studies to promote the Lightspeed brand across channels.

Market Penetration and Brand Partnerships

  • Put in place market penetration strategies for the Hospitality industry in your market.
  • Collaborate with the Events Marketing Team to identify, evaluate, and oversee the hospitality trade shows and events strategy. Execute digital and physical events when required/needed.
  • Ideate and execute co-branding campaigns with regional Lightspeed Partners (e.g., co-exhibiting, sponsoring events, product roadshows, webinars, content, and back linking, joint social media campaigns, sales & networking events).
  • Work with the Growth Marketing team to implement digital brand awareness campaigns and measure their ROI.
  • Build an amazing brand identity in industry and trade publications.
  • Collaborate with the Corporate Communications team and the local PR agency to push the relevant buy-lines to media agencies, suggest PR initiatives, and identify key customers and stories to enhance company PR.

Requirements

  • Solid experience developing and leading marketing roadmaps, campaigns, and projects from customer insight to ideation and execution.
  • A strategic and analytical mind with a customer-centric focus and ownership mentality to deliver on business objectives and high-growth targets.
  • Strong mastery for identifying marketing opportunities for new customer acquisition and for growing an existing customer base.
  • Excellent collaborator with experience working with Product, Marketing, and Sales leaders of various levels.
  • Strong project management and communication skills to lead and influence multiple stakeholders to meet project objectives and deadlines.
  • Ability to write data-driven marketing briefs to inform and demonstrate the ROI of marketing campaigns to launch - translate the brief into clear marketing deliverables and Jira tickets.
  • Superior analytical skills with proven data tools experience, including Salesforce, Looker, etc.
  • No-limits mindset, creative flair, initiative, and positive attitude to convince and lead people and teams from different departments.

Nice to Have

  • Experience in the Hospitality field at any level.
  • Product Marketing, Growth Marketing, or Brand Management experience/exposure.
  • Experience working with a globally dispersed team.
  • Copywriting and content management experience.
  • French.