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B2B Marketing Strategist

2 months ago

Toronto, Ontario, Canada MILLIONS Full time
About MILLIONS

MILLIONS is a social commerce and media platform that connects the sports world. Our platform works with over 6,000 athletes, sports creators & podcasts, gyms, and sports event PPVs to help them build a brand, a channel, leverage fanbase into revenue, and connect with brands and sponsors.

Role Description

This is a full-time on-site role for a B2B Marketing Manager at MILLIONS in our Toronto, ON office. The Marketing Manager will be responsible for developing and executing B2B marketing strategies which include:

Campaigns

Building end-to-end campaigns that convert to leads and revenue for B2B products

Product Marketing

Working with the product team to market new products, features, and use cases of the MILLIONS platform

Content Marketing

Managing and leveraging content marketing initiatives that drive leads. Managing webinars, digital events, and streams to drive business results

GTM Strategy

Working with the executive team on strategy, messaging, and growth initiatives

Channel Marketing Execution

Channels: Email, Social, Web, Event, Content

Bonus: Ever built a viral marketing campaign? Ever worked in PLG (product lead growth) or built a viral loop? You'll have all those opportunities at MILLIONS.

MILLIONS B2B Products

A key MILLIONS product is a B2B Campaign Manager sitting on top of an extensive talent and media network. Your key area of focus will be driving leads to the self-serve Sports Marketing Campaign Manager where brands can create and execute on marketing campaigns end-to-end.

The other key B2B product is our Pay-Pay-View streaming + content marketing platform built for event owners/promoters. MILLIONS has over 500 active customers and is becoming the global standard in paid sports streaming. Your job will be to bring this product to the world at an accelerated pace.

Qualifications

- Experience in B2B marketing ideally in a SaaS company and are familiar with content marketing, product marketing, and demand generation

- Ability to execute an end-to-end marketing campaign. Identify buying persona, building target list, creating campaign assets, and executing

- Copywriting, content creation, and creativity skills

- Excellent communication and interpersonal skills

- Email marketing expertise, including sequencing, developing marketing emails, and sales email campaigns

- Digital marketing expertise, including funnel optimization and ad optimization

- Ability to work collaboratively in a fast-paced environment

- Bachelor's degree in Marketing, Business, or related field

- Knowledge of the influencer marketing or sports industry is a plus

Opportunity Knocks at MILLIONS

Our founders have built billion-dollar companies and revolutionized sport tech. We have a celebrity co-founder Bruce Buffer from the UFC. Joining MILLIONS comes with:

- Base Salary: $70k

- Stock Options (ownership in the company)

- Bonus Compensation

- Room for growth to: Director or VP Level (with epic success)

- Working with the world's biggest athletes, events, and sports organizations

- Participate in board presentations and meet some of the biggest investors in the world

- Have incredible impact in building a brand, a business, a global enterprise