Content Strategist

3 weeks ago

Toronto, Ontario, Canada Publicis Groupe Full time

Job Title: Content Strategist

We are seeking a talented and experienced Content Strategist with strong conceptual skills and a proven track record in crafting persuasive B2B content. The ideal candidate will have extensive experience writing for video, print, emails, and social media posts, ideally within the medical device industry.

Key Responsibilities:

  • Develop creative concepts for B2B marketing campaigns targeting the medical device sector.
  • Write clear, persuasive, and engaging copy for various channels, including video, print, email, and social.
  • Collaborate with an art director, senior creative teams, designers, and other team members to ensure cohesive and impactful messaging.
  • Edit and proofread copy to ensure accuracy, consistency, and adherence to brand guidelines.
  • Present creative concepts and campaigns to the senior creative team, effectively communicating the strategic rationale behind your work.
  • Stay current with industry trends to bring fresh ideas and innovative solutions to the table.

Qualifications

  • Bachelor's degree in advertising/marketing, Communications, Writing or related discipline preferred.
  • 2-3+ years of experience as a Content Strategist, with a focus on B2B marketing.
  • Strong portfolio showcasing a diverse range of work, including long and short copy samples, video, B2B marketing, print, email, and social media campaigns.
  • Experience writing for the medical device industry is an asset.
  • Exceptional writing, editing, and proofreading skills.
  • Strong conceptual and strategic thinking abilities.
  • Excellent communication and presentation skills.
  • Ability to work independently and collaboratively.

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