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E-commerce and Digital Strategy Director

3 months ago

Canada Reitmans Limited Full time
Position Overview:
  • Status: Permanent

About Us:

At Reitmans (Canada) Limited (RCL), our focus is on our customers and our passion for fashion. We believe that fashion enables our customers to express themselves at crucial moments. From design to retail and our online platforms, we continuously seek innovative ways to enhance customer experiences, supported by a robust brand portfolio and driven by dedicated professionals.

Role Summary:

Reporting directly to the VP of Marketing and E-commerce, you will be a key influencer in harmonizing digital marketing initiatives with corporate objectives. You will serve as a consultant, mentor, and advocate for digital strategies. Collaborating closely with the VP of Marketing & E-commerce and other departments, you will formulate e-commerce strategies and plans that align with brand goals and overall business growth, ensuring a comprehensive customer experience.

Key Responsibilities:

  • In partnership with the VP of Marketing & E-commerce, establish both quantitative and qualitative targets for the website and design the ideal user experience.
  • Create annual and long-term strategies, setting sales, profitability, and gross margin objectives based on e-commerce performance metrics and marketing goals. You will be accountable for achieving these targets.
  • Collaborate with media agencies and/or internal teams to define a measurement framework and digital performance indicators (e.g., site traffic, user journeys, and conversion rates) to enhance online marketing investments.
  • Lead the development, training, and management of online subject matter experts.
  • Conduct regular meetings with teams to analyze results, offer insights for future enhancements, and identify opportunities to leverage previous successes and technology.
  • Oversee the creation, management, and enhancement of organic search strategies, ensuring brands utilize findings and recommendations effectively.

Candidate Profile:

  • A University Degree in a relevant field such as Marketing, Business, or E-commerce; a Master's degree is a plus.
  • Bilingual in French and English.
  • A minimum of 8 years of experience in e-commerce, digital, or online marketing.
  • Strong understanding of audience engagement strategies.
  • Exceptional analytical skills, with the ability to use performance data to refine current campaigns and uncover new opportunities; experience with web analytics tools like Google Analytics is essential.
  • Creative problem-solving abilities, capable of thriving in a dynamic environment while managing multiple projects simultaneously.
  • Proven experience in leading high-performing, cross-functional teams.

Why Choose Us:

  • A competitive benefits package (for Full-Time Employees).
  • Paid Time Off, Sick Leave, Flex Days & Vacation (for Full-Time Employees).
  • Additional perks include monthly bonus potential, career advancement opportunities, and tuition reimbursement.
  • 50% discount on all Reitmans (Canada) Limited brands (Penningtons, Reitmans & RW&CO.).
  • A generous Employee Referral Policy.

Reitmans (Canada) Limited is committed to creating a diverse and inclusive workplace. We recognize that our success is driven by the diverse perspectives and contributions of our employees. If you require accommodations during the recruitment process, please inform us to ensure equitable access.

We appreciate all applicants. Only those selected for an interview will be contacted.

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