E-Commerce Marketing Specialist

4 weeks ago

Vancouver, British Columbia, Canada PHARMACIA CANADA INC Full time $40,000

Position Overview:
We are looking for an E-Commerce Marketing Specialist to support our E-Commerce Manager in the management and enhancement of our Amazon advertising initiatives.

The successful candidate will collaborate closely with the E-Commerce Manager to implement effective Amazon PPC strategies, boost brand awareness, and increase online sales.



Responsibilities in Amazon Advertising Campaign Management:

Assist the E-Commerce Manager in strategizing, executing, and overseeing Amazon PPC campaigns, which include Sponsored Products, Sponsored Brands, and Sponsored Display ads.

Continuously monitor and evaluate campaign performance metrics such as Click-Through Rate (CTR), Conversion Rate (CVR), and Advertising Cost of Sales (ACOS).

Contribute to the development and optimization of advertising strategies aimed at maximizing ROI and enhancing key performance indicators.

Create engaging ad copy and collaborate on keyword research and bidding strategies with the E-Commerce Manager.



E-Commerce Platform Assistance:
Aid in managing product listings, descriptions, pricing, and inventory on Amazon.
Support the execution and refinement of SEO strategies to boost organic traffic and sales.

Data Analysis and Reporting:
Examine advertising performance data, customer behavior, and sales trends to assist in shaping campaign strategies.

Produce regular reports on campaign performance, sales metrics, and ROI to offer insights and recommendations to the E-Commerce Manager.

Collaborate closely with the E-Commerce Manager and other departments to ensure advertising efforts align with broader business objectives.

Stay informed about industry trends, emerging technologies, and best practices in e-commerce and digital marketing.



Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related discipline.
- Proven experience in supporting Amazon PPC campaigns, ideally within the pharmaceutical or healthcare sector.
- Proficiency in utilizing the Amazon Advertising platform and related tools.
- Strong analytical skills and familiarity with web analytics tools (e.g., Amazon Advertising Console, Google Analytics).

Benefits:
- Competitive salary and performance-based bonuses.
- Healthcare Spending Account.
- On-site Gym.
- Casual dress code.
- Dental care coverage.
- On-site parking availability.

Job Type:
Full-time position with a Monday to Friday schedule.

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