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Product Marketing Strategist
3 months ago
As a Product Marketing Strategist, you will report directly to the Product Marketing Manager, Pallavi Borkar. Your primary responsibility will be to assist in the creation and implementation of marketing campaigns that effectively convey the advantages of our offerings to targeted demographics through comprehensive market analysis, engaging messaging, and go-to-market (GTM) strategies.
Key Responsibilities- Conduct thorough buyer and competitor analysis through various methods including online research, client interviews, and surveys.
- Develop market-facing materials that clearly articulate the value and benefits of our services and features to the intended audience.
- Collaborate with GTM teams to gather insights on marketing materials and training initiatives.
- Lead the planning and execution of the go-to-market strategy for product launches, working closely with Product, Strategy, Marketing, GTM, and Service Operations teams.
- Create innovative campaigns, messaging, and resources that highlight features, functionalities, and new developments to enhance our outreach.
To be successful in this role, you should possess:
- A minimum of 5 years of experience in marketing, with at least 3 years focused on B2B/B2B2C product marketing.
- Experience in planning and executing product launch campaigns.
- The ability to manage multiple tasks and prioritize effectively to meet deadlines in a dynamic environment.
- Proficiency in both French and English may be required.
We offer:
- Unlimited access to a range of Dialogue's programs for you and your immediate family.
- A hybrid work model that includes 3 days per week in our offices.
- A tailored learning program with a budget for ongoing external training.
- Short and long-term incentive plans.
- Eligibility for a Group Retirement Savings Program (GRSP) with employer matching contributions from your first day, subject to policy terms.
Dialogue is recognized as the leading virtual care provider in Canada. Through our Integrated Health Platform, we deliver outstanding online health and wellness solutions, including primary care, mental health services, iCBT, EAP, and wellness programs, to organizations aiming to enhance the well-being of their employees and families.
Together, we are reshaping health care and empowering millions to improve their overall wellness.
We welcome qualified applicants from all backgrounds, regardless of citizenship, ethnicity, race, color, religion, gender, gender identity or expression, sexual orientation, disability, age, or veteran status.