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**Demand Generation Strategist**

2 months ago

Vancouver, British Columbia, Canada OfficeSpace Full time
About the Role

We're seeking a highly skilled and experienced Demand Generation Manager to join our team at OfficeSpace. As a key member of our marketing team, you will be responsible for building, managing, and executing campaigns to drive brand awareness, lead generation, and accelerate pipeline growth.

Key Responsibilities
  • Develop and execute integrated marketing funnel programs to take prospects from awareness to opportunity to purchase.
  • Plan and deploy targeted nurture campaigns, email campaigns, and re-engagement programs by segment, use case, and persona.
  • Develop and manage webinars and digital events, including identifying topics and SMEs, collaborating with content and design teams, and coordinating scheduling and deliverables.
  • Support the management of in-person events, from project conception through execution, partnering closely with our content and design teams and our BDR team.
  • Oversee end-to-end paid digital campaigns, including planning, ad copywriting, bid management, budget allocation, account/ad group structure, keyword optimization, A/B testing, and analyzing results.
  • Develop and execute ABM strategies, including account selection, research, and planning.
  • Test, optimize, and produce ABM campaign materials and messaging, partner with BDRs and AEs to optimize outcomes, measure and report on results.
  • Prioritize and group accounts according to opportunity, buyer need, persona, solution, and buying cycle.
  • Identify opportunities to improve conversion, cost to acquire, campaign performance, and more.
  • Use data-driven insights to identify opportunities for improvement, optimize campaigns, and achieve results.
  • Work closely with our BDR team to assure quality delivery and proper follow-up.
  • Stay current on trends and best practices and continually analyze and leverage opportunities for optimizing programs.
Requirements
  • 5+ years of experience in demand generation in a B2B SaaS organization required, preferably between $10M - $100M ARR.
  • Familiarity with a diverse MarTech stack including: Hubspot, Salesforce, and 6Sense; proficiency in WordPress, Google Analytics, SEMrush (or comparable SEO tool).
  • Advanced experience with PPC ad platforms, campaign creation, and management (Google, Bing, LinkedIn, Capterra).
  • Advanced experience developing and managing ABM campaigns and partnering with BDR and sales to execute on GTM strategy.
  • Excellent collaboration skills with an ability to work cross-functionally to communicate a clear and consistent message to all team members, and to influence and motivate extended team members.
  • Strong project management skills with an ability to drive multiple initiatives simultaneously and execute in a fast-paced environment.
  • Proven ability to increase pipeline and optimize conversion rates via ABM, omnichannel, and full-funnel content strategies.
  • Metrics-driven, enthusiastic self-starter with strong organizational skills, a sense of urgency, and exceptional attention to detail.
  • Prefer working in a collaborative, cross-team capacity.
  • Creative problem-solver with a 'can-do' attitude.