Director of Public Relations and Communications
3 weeks ago
Four Seasons Hotels and Resorts is a global leader in the luxury hospitality industry, renowned for its exceptional service, world-class amenities, and unparalleled attention to detail. Our mission is to create unforgettable experiences for our guests, residents, and partners, while fostering a culture of excellence and innovation within our organization.
About the RoleWe are seeking a highly skilled and experienced Director of Public Relations and Communications to join our dynamic team at Four Seasons Hotel Toronto. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive public relations and communications strategy that supports our business objectives and enhances our reputation as a leader in the luxury hospitality industry.
Key Responsibilities- Develop and implement a year-round integrated public relations and communications plan across all Four Seasons Hotel Toronto pillars, ensuring alignment with our brand guidelines and business objectives.
- Monitor and analyze Four Seasons Hotel Toronto's marketing scorecard metrics as they apply to public relations and communications, and execute tactics to gain ranking.
- Work closely with all Four Seasons Hotel Toronto departments and outlets to develop new storylines and ensure consistent messaging across all channels.
- Lead the creation of story starters and ensure the presence of relevant team bios to generate further engagement with Four Seasons Hotel Toronto on our press room.
- Maintain an image library to ensure the best property representation and identify target publications, manage media communications, and develop new connections to generate ongoing coverage.
- Pitch and secure coverage through brand agency all-call editorial opportunities as well as B2B communications opportunities.
- Anticipate need periods and high-demand periods, and activate teams to create unique guest programming.
- Develop a thoughtful series of all-new Four Seasons Hotel Toronto, culinary, and destination experiences that support our positioning, including potential brand collaborations.
- Seek, identify, and execute local event participation and activations that reach our local neighborhood surrounding communities.
- Execute public relations strategies within the restaurant and bar toolkit to ensure maximum exposure for our outlets.
- Lead and manage departmental public relations and marketing meetings, including meeting minutes and action items.
- Represent the public relations and communications team throughout Four Seasons Hotel Toronto meetings and operations.
- Ensure monthly to quarterly sharing of public relations and communications highlights within Four Seasons Hotel Toronto.
- Be active within local and regional public relations committees and associations.
- Engage with local visitors' bureaus and tourism boards for potential collaboration and awareness opportunities.
- Manage public relations-related tracking and reports and create highlight presentations.
- Conduct a benchmark on a regular basis with key competitors (local, national, international) and in the luxury space (retail, travel) to determine opportunities to improve our public relations position.
- University graduate
- Minimum of five years of management experience in public relations, communications, digital marketing, and related industries, preferably within the lifestyle and hospitality industries.
- Excellent writing, presentation, and communications skills, with a strong sense of quality and a creative mindset.
- An eye for aesthetic.
- Attention to detail and organization.
- Media relations experience.
- Demonstrated knowledge of mobile, emerging, and media applications.
- Knowledge of InDesign and production methods in graphic arts and collateral.
- Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities.
- Ability to manage third-party agencies, partners, and vendors.
- Proficient in Microsoft Office Suite.
- Employee Travel Program that includes complimentary room nights & employee experience rates at Four Seasons Hotels & Resorts with discounted meals and other services at each location.
- Excellent Training and Development opportunities.
- Educational assistance, access to E-Cornell University online courses at discounted pricing as well as in-house training workshops for line and management employees.
- Complimentary Employee Meals.
- A robust extended flex benefit plan, including medical, HCSA, dental, vision, life insurance, DPSP/RRSP, and paid time off.
- Hybrid work environment.
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