Director of Public Relations and Communications

4 weeks ago


Toronto, Ontario, Canada Four Seasons Hotels and Resorts Full time
About Four Seasons

Four Seasons Hotels and Resorts is a global leader in the hospitality industry, renowned for its exceptional service, luxurious amenities, and unparalleled guest experiences. Our team of dedicated professionals is committed to delivering unforgettable moments for our guests, residents, and partners.

About the Role

We are seeking a highly skilled and experienced Director of Public Relations and Communications to join our dynamic team at Four Seasons Hotel Toronto. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive public relations and communications strategy that supports our business objectives and enhances our brand reputation.

Key Responsibilities
  • Develop and implement a year-round integrated public relations and communications plan across all Four Seasons Hotel Toronto pillars, ensuring alignment with our brand guidelines.
  • Monitor and analyze Four Seasons Hotel Toronto's marketing scorecard metrics as they apply to public relations and communications, and execute tactics to gain ranking.
  • Work closely with all Four Seasons Hotel Toronto departments and outlets to develop new storylines and ensure consistent messaging.
  • Lead the creation of story starters and ensure the presence of relevant team bios to generate engagement on our Four Seasons Press Room.
  • Maintain an image library to ensure the best property representation.
  • Identify target publications, manage media communications, develop new connections, coordinate media visits and interviews to generate ongoing coverage.
  • Pitch and secure coverage through brand agency all-call editorial opportunities as well as B2B communications opportunities.
  • Anticipate need periods and high-demand periods, and activate teams to create unique guest programming.
  • Develop a thoughtful series of new Four Seasons Hotel Toronto, culinary, and destination experiences that support our positioning, including potential brand collaborations.
  • Seek, identify, and execute local event participation and activations that reach our local neighborhood surrounding communities.
  • Execute public relations strategies within the Restaurant & Bar Toolkit to ensure maximum exposure for our Restaurant & Bar outlets.
  • Lead and manage departmental public relations and marketing meetings, including meeting minutes and action items.
  • Represent the public relations and communications team throughout Four Seasons Hotel Toronto meetings and operations.
  • Ensure monthly to quarterly sharing of public relations and communications highlights within Four Seasons Hotel Toronto.
  • Be active within local and regional public relations committees and associations.
  • Engage with local visitors' bureaus and tourism boards for potential collaboration and awareness opportunities.
  • Manage public relations-related tracking and reports, and create highlight presentations.
  • Conduct a benchmark on a regular basis with key competitors (local, national, international) and in the luxury space (retail, travel) to determine opportunities to improve our public relations position.
Requirements
  • University graduate
  • Minimum of five years of management experience in public relations, communications, digital marketing, and related industries, preferably within the lifestyle and hospitality industries.
  • Excellent writing, presentation, and communications skills, with a strong sense of quality and a creative mindset.
  • An eye for aesthetic.
  • Attention to detail and organization.
  • Media relations experience.
  • Demonstrated knowledge of mobile, emerging, and media applications.
  • Knowledge of InDesign and production methods in graphic arts and collateral.
  • Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities.
  • Ability to manage third-party agencies, partners, and vendors.
  • Proficient in Microsoft Office Suite.
What We Offer
  • Employee Travel Program that includes complimentary room nights & employee experience rates at Four Seasons Hotels & Resorts with discounted meals and other services at each location.
  • Excellent Training and Development opportunities.
  • Educational assistance, access to E-Cornell University online courses at discounted pricing as well as in-house training workshops for line and management employees.
  • Complimentary Employee Meals.
  • A robust extended flex benefit plan, including medical, HCSA, dental, vision, life insurance, DPSP/RRSP, and paid time off.
  • Hybrid work environment.


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