CRM Manager

2 days ago

Toronto, Ontario, Canada Restaurant Brands International Inc Full time
About Restaurant Brands International

Restaurant Brands International Inc. is a leading quick service restaurant company with a global presence. With over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries, RBI owns four iconic brands: TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS.

Job Summary

We are seeking a skilled CRM Manager to join our team. This role will be responsible for developing and executing CRM strategies, including personalization and A/B testing initiatives. The ideal candidate will have a strong understanding of digital marketing practices and technology, as well as experience with SQL, JavaScript, and Customer Data Platforms.

Key Responsibilities
  • Develop and execute personalization and A/B testing initiatives for email and app
  • Define key segments and models for best-in-class targeting
  • Support the creation of user journeys and creative briefs for design and copy production
  • Build and execute measurement plans for all tests and journeys, presenting regular reporting on program performance
  • Manage multifunctional coordination between analytics, marketing, category, product, design, and legal teams
  • Support the definition and execution of personalization and testing processes across the organization
  • Research best practices in customer data, segments, web analytics, and advertising data
  • Provide input to the product roadmap for CRM tech and data integration
Requirements
  • 3-5 years of marketing and CRM experience focused on personalization and/or A/B testing
  • Experience with SQL, JavaScript, HTML email authoring, CSS, and a platform such as Braze or Adobe AEM
  • Practical experience with a Customer Data Platform (CDP) is an asset
  • Solid understanding of digital marketing practices and technology
  • Natural curiosity to use data and explore insights for continuous evolution of personalization efforts
  • Excellent knowledge of testing and targeting best practices and trends in personalization
  • Ability to communicate opportunities, learnings, and recommendations with authority and credibility to stakeholders
  • Ability to think critically and set priorities with an understanding of business objectives

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