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Communications Manager, Corporate Branding Canada
2 months ago
About the Role
Capital One is seeking a skilled communications professional to drive integrated, multi-dimensional, external-facing programs in support of our branded card business in Canada.
This individual will partner with Canadian business leaders, global communication counterparts, and external agencies to build and lead strategic, integrated, and external-facing communications programs across channels that highlight our human-centered, tech-forward products and offerings to bolster awareness and the positive perception of Capital One amongst key audiences.
Key Responsibilities:
- Develop strategic communications plans, earned media strategies, content creation, executive thought leadership, and reputation building and protection, all rooted in data-driven insights and analytics.
- Partner with Canadian business leaders, global communication counterparts, and external agencies to build and lead strategic, integrated, and external-facing communications programs.
- Identify news hooks and agile earned media opportunities that support business objectives and coordinate outreach, leveraging key contacts and managing relationships to generate coverage across a range of media verticals to drive visibility within target markets.
- Build and enhance mutually beneficial relationships among target media and external organizations while thoughtfully determining when to incorporate earned media, business thought leaders, and experiential and content components into programming.
- Provide external communications counsel and support for partner teams within the organization, including legal, diversity, equity, and inclusion, talent brand, and corporate social responsibility.
- Effectively manage agency(s) and vendors to support programming and media engagement.
- Assess risks, issues, and potential communication problems and provide proactive solutions within the Canadian landscape.
- Vet external speaking engagements, assess risks, and headwinds, and collaborate appropriately to implement mitigation strategies while providing counsel to business partners and senior leaders.
- Ensure all work is executed through a lens of strategic impact and measurement, leveraging the latest tools and technology to showcase how communications is driving business outcomes, brand awareness, and engagement.
Requirements:
- Bachelor's Degree
- Between 5-7 years of Public Relations/Communications industry experience
Preferred Qualifications:
- Between 5-7 years of corporate communications or agency experience
- Between 3-5 years of experience managing multiple projects simultaneously
- Between 3-5 years of experience with executive-level and senior leadership clients
- Between 3-5 years of experience with current digital and social media technology
- Experience working with and supporting corporate social responsibility and community impact, and/or diversity, equity, and inclusion communications
- Experience working effectively with multiple constituents, including peers, executive management, senior management, and working within a highly matrixed environment
