Digital Marketing Strategist

2 weeks ago


Calgary, Alberta, Canada 2408940 Alberta Inc Full time
About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our team at 2408940 Alberta Inc. As a key member of our marketing department, you will be responsible for developing and implementing effective digital marketing strategies to drive business growth and brand awareness.

Key Responsibilities
  • Develop Communication Strategies: Create and implement comprehensive communication plans to engage with our target audience and promote our brand.
  • Implement Communication Strategies and Programs: Design and execute digital marketing campaigns across various channels, including social media, email, and content marketing.
  • Write Speeches, Presentations, and Press Releases: Craft compelling content to showcase our brand's expertise and thought leadership.
  • Conduct Surveys and Analyze Data: Gather insights on consumer behavior and preferences to inform our marketing strategies.
  • Prepare Reports, Research Papers, and Educational Texts: Develop in-depth analyses and reports to support our marketing efforts.
  • Assist in the Preparation of Brochures, Reports, and Newsletters: Collaborate with our design team to create visually appealing marketing materials.
  • Initiate and Maintain Contact with the Media: Build relationships with media outlets and influencers to secure coverage and promote our brand.
  • Conduct Analytical Marketing Studies: Analyze market trends and consumer behavior to identify opportunities for growth.
  • Develop Portfolio of Marketing Materials: Create a comprehensive portfolio of marketing assets, including social media content, email campaigns, and website copy.
  • Design, Conduct, and Analyze Quantitative and Qualitative Research Projects: Develop and execute research studies to inform our marketing strategies.
  • Conduct Online Marketing, E-commerce, and Website Promotions: Develop and execute online marketing campaigns to drive website traffic and sales.
  • Develop Marketing Strategies: Create and implement comprehensive marketing plans to drive business growth and brand awareness.
  • Maintain and Manage Digital Database: Develop and maintain a robust digital database to support our marketing efforts.
Requirements
  • Google AdWords Certification: Possess a Google AdWords certification to demonstrate expertise in digital marketing.
  • Computer and Technology Knowledge: Possess strong computer skills, including proficiency in Microsoft Office, Adobe Creative Suite, and Google Analytics.
  • Experience in Digital Marketing: Have a minimum of 3 years of experience in digital marketing, with a focus on strategy, execution, and analysis.
What We Offer
  • Competitive Salary and Benefits: We offer a competitive salary and benefits package to attract and retain top talent.
  • Opportunities for Professional Growth: We offer opportunities for professional growth and development, including training and mentorship programs.
  • Collaborative Work Environment: We offer a collaborative work environment that fosters creativity, innovation, and teamwork.

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