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Digital Strategist

3 months ago

Calgary, Alberta, Canada WestJet Full time

Employment Type: Full-time Temp Contract 6+Mos

City: Calgary, AB (YYC)

Posting Open Date: 08/22/2024

Posting Close Date: 09/05/2024 (Please note the posting will close at 11:59pm MST)

Why WestJet:

Every WestJet journey has the potential to enrich lives; a career with us is no exception.

WestJet arrived on the Canadian airline scene in 1996 and changed the industry for the better. We made air travel more affordable for Canadians and now we're going global.

Join us and love where you're going.

Please note:

This is a hybrid remote work position in Calgary Alberta or Toronto, Ontario only and requires in-person, in-office collaboration a minimum of 3 days per week. This provides flexibility the remaining 40% of the work week. This hybrid work plan allows for critically important learning, collaboration and networking with our colleagues. Specific days in the office are agreed upon by the team.

Overview of role:

As WestJet becomes more complex and dynamic, we are seeking a Digital Marketing/Channel Strategist reporting into our Paid Media Marketing and Commercial team. The incumbent must be highly motivated and demonstrate the ability to work in an agile environment. Playing a key role within our Paid Media Marketing team, you'll bring your performance orientated approach, competitive drive, and analytical thinking to support our revenue targets. Our Paid Media Marketing team is responsible for delivering on the strategic marketing plan for all paid media activities. The team is responsible for helping establish and forecast revenue targets, as well as provide ongoing reporting for all paid media.

WestJet is committed to delivering a best in class digital experience for our guests. The Digital Marketing/Channel Strategist will be responsible for providing support with the day-to-day execution of our marketing programs. This will primarily focus on the coordination with key stakeholders to deliver necessary assets for all channels and working closely with both internal and external partners to launch campaigns and troubleshoot when necessary.

Key deliverables include:

  • Support the execution of paid digital marketing campaigns focused on paid social campaigns as well as display/programmatic and some traditional marketing channels to support digital campaigns, focusing on qualified traffic.
  • Support Channel Leads with managing all creative and trafficking requests.
  • Work closely with creative teams to build best-in-class assets and with ongoing development of toolkit of assets leveraging best practices and key learnings from previous campaigns.
  • Support Channel Leads with ongoing test & learn plans.
  • Support Channel Leads with budget and target management.
  • Ongoing review of performance to assist in identifying optimization opportunities.
  • Work closely with media agency and cross-functional teams , Data & Analytics, Regional/Brand/Product Marketing etc.) to help deliver on marketing objectives.
  • Proactively participate in the improvement and troubleshooting of media related processes.

Experience and qualifications:

  • Recognized Bachelor's degree and or diploma in Marketing, Communications Digital Media or related program.
  • 3-5 years experience in a related discipline (Marketing, Communications, Digital or eCommerce), preferably within a retail/digital role with experience working with agencies in launching campaigns with digital advertising channels such display, programmatic, video, paid search and paid social.
  • Working knowledge of digital platforms such as DV360, Facebook Ads Manager, Google Analytics
  • Demonstrated interest in and passion for understanding of the media landscape with a focus on digital media and creative.
  • Excellent analytical, problem solving, goal orientated, and relationship building skills.
  • Excellent project management and communication skills, both oral and written.
  • High energy team player.
  • Great attention to detail.
  • Working knowledge with return on marketing investment and marketing analytics, web analytics and KPIs.
  • Digital commerce in the travel industry or other e-commerce industries would be considered an asset.

The benefits of being a WestJetter:

WestJet provides all WestJetters with a competitive total rewards package. On top of that, we offer:

  • A fun and friendly culture with colleagues who work together to win
  • Travel privileges for you and your family, effective from your start date
  • Savings and Benefit programs that are flexible to meet your specific needs

Think we are a fit? Apply now

About WestJet Group of Companies

Together with WestJet's regional airline, WestJet Encore, we offer scheduled service to more than 100 destinations in North America, Central America, the Caribbean and Europe and to more than 175 destinations in over 20 countries through our airline partnerships.

Our Safety Promise

At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. As safety and security is a shared responsibility, it is expected that you will use safe work practices to ensure your well-being and the safety of others.

WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the well-being of others including guests, suppliers and the public, as well as place WestJet's operations at risk. All roles that are identified as safety sensitive are required to pass a Pre-Employment Alcohol and Drug Test as per WestJet's Alcohol and Drug Policy.

Our Commitment to Diversity and Inclusion

We embrace what makes us each unique, and what makes us uniquely WestJet. WestJet is committed to inclusiveness, equity, and accessibility and if you require accommodation during the selection process, please let our Talent Acquisition team know. We encourage all qualified candidates to apply. We thank all applicants for their interest in WestJet; however, only those candidates who are selected will be contacted.

For more information about everything WestJet, please visit

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