Marketing Director
4 weeks ago
Job Summary:
We are seeking a highly skilled Marketing Director to join our team at Randstad Canada. As a Marketing Director, you will be responsible for developing and implementing effective marketing strategies to enhance player engagement and retention strategies in our client's Victoria, BC studio.
Key Responsibilities:
- Plan and execute CRM programs to optimize campaign responsiveness through user segmentation and dynamic messaging.
- Collaborate with the Product Manager and other teams to design and implement lifecycle campaigns, including planning, targeting, and analysis.
- Work with the Data Analytics team to measure campaign effectiveness and channel impact.
Qualifications:
- 5+ years of experience in CRM or direct marketing within a creative environment.
- Familiarity with major Customer Engagement platforms.
- Proven experience in multi-channel direct marketing, including social media, email, and mobile messaging.
- Strong analytical skills with a focus on campaign tracking and ROI metrics.
- Excellent project management abilities, emphasizing goal-oriented delivery and operational excellence.
Preferred Qualifications:
- Experience in mobile gaming or lifecycle-based businesses.
- Familiarity with Leanplum/Clevertap.
- Knowledge of A/B testing and mobile user acquisition strategies.
About the Company:
Our client is dedicated to developing popular brands that have engaged millions of players across various platforms, with the goal of reaching even more. They work on a game platform that leverages machine learning and advanced publishing technologies to support a wide range of exciting game content.
What We Offer:
- A dynamic and supportive work environment.
- Opportunities for professional growth and development.
- A competitive salary and benefits package.
How to Apply:
If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information].
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