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Digital Marketing Strategist

2 months ago

Langley, Canada Trinity Western University Full time
{"Key Responsibilities": "Position Purpose and Summary

The Digital Marketing Specialist advances the Mission of Trinity Western University by executing and optimizing inbound digital marketing initiatives to drive sales growth and customer acquisition across digital channels.

As the tactical champion of our marketing automation funnel and workflows, this individual implements, tracks, and optimizes inbound marketing campaigns—primarily across email and web platforms—to increase qualified visitors and drive funnel conversions.

Key Areas of Accountability

Digital Campaign Coordination
  • Coordinate the execution, optimization and reporting of inbound digital marketing campaigns (including Email, Text, SEO, PPC, Social Media, Landing Pages, and Content Marketing).
  • Create effective engagement studios that drive customer conversions with relevant messages.
  • Development and on-going monitoring of automated communication workflows.
  • Manage the digital communications calendar and keep it up to date with relevant messages.
  • Ensure brand messages are clearly communicated in campaign copy, workflows and webpages.
  • Maintain brand and messaging consistency in accordance with University brand standards.
  • Continuously optimize inbound marketing campaigns to achieve positive campaign outcomes.
  • Provide copywriting for inbound digital campaigns across all relevant digital channels as needed.

Funnel & Conversion Optimization
  • Coordinate the creation, development, optimization and reporting of new and existing funnel workflows including engagement studio design, content planning, copywriting and scheduling.
  • Develop scoring metrics to measure and report performance against stated goals and objectives.
  • Conduct A/B testing and engineered experiments to help drive conversion optimization.
  • Create relevant reports to analyze user behaviour for the purpose of improving conversions.

Project Coordination & Administration
  • Ensure successful project execution and timeline management through critical paths.
  • Successfully coordinate digital projects ensuring a smooth and continuous flow of work.
  • Ensure daily time tracking and project entry into Wrike (project management software).

The Person

Skills and Abilities
  • Demonstrated experience in Salesforce and Marketing Cloud (CRM systems).
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments.
  • Proficiency in copywriting and editing for sales and marketing campaigns.
  • Strong organizational and analytical skills.
  • Problem-solver with demonstrated critical thinking ability to meet goals.
  • Ability to execute within established process and framework but able to innovate.
  • Calm demeanor with a bias for action and taking the initiative to ensure results.

Personal

Driven and inspired by the idea of positively impacting the various marketplaces of life through the development of godly Christian leaders by serving the Trinity Western University community.

A dedicated and mature evangelical Christian with an earnest desire to serve in family, church, work, and community. Affirm and support TWU's mission, values, Statement of Faith, and Community Covenant. Strength of character and reputation, integrity, focused. A winsome personality with a positive and friendly attitude.

Servant-Leader Way of Life:Act in a manner that exemplifies Jesus Christ in all on and campus contacts thereby living out the servant leadership mission of the university and contributing effectively towards achieving the institutional and Kingdom goals of the organization.

Key Internal Interactions

Reports: n/a

Reports to: Manager, Advancement Marketing, Marketing & Communications

Standards & Requirements

Education: Bachelor's degree (or equivalent) in Marketing, Communications or English is required.

Experience: 2–3 years in a digital marketing or copywriting role for digital platforms.

Duties and responsibilities that do not constitute a major change may be added, deleted or changed at any time at the discretion of the supervisor either orally or in writing.

Benefits Of Working at TWU:
  • A comprehensive benefits package which includes extended health, dental, and insurance and an RRSP matching program.
  • Annual statutory holidays (13) with generous vacation entitlement and accruement.
  • Tuition Benefit for TWU undergraduate and graduate level courses to enhance knowledge and professional competency.
  • Torch tuition scholarship for dependents of eligible employees attending TWU.
  • Free access to TWU's fitness/gym facilities and the Norma Marion Alloway Library.
  • Discounts and perks for the on-site Trinity Western Outfitters bookstore and cafeterias, as well as shops and restaurants in Fort Langley.
  • Wellness benefits (i.e., counselling, sick days, personal days, and reimbursement for annual wellness/recreation related purchases).
  • Free recreational equipment rentals (e.g., paddle boards, snowshoes, kayaks, etc.).
  • Free employee parking on campus.
  • Special community events throughout the year.
  • A positive Christian fellowship environment.

Trinity Western University encourages applications from all eligible candidates who are able to commit to the University's mission, values, and Christian identity as articulated in its Statement of Faith and Community Covenant. We are committed to an ethic of inclusion and to the equal treatment of all persons without discrimination in accordance with human rights law.

We particularly invite applications from indigenous people, women, persons with disabilities, and visible minorities. All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority. Persons with disabilities who anticipate needing accommodations during the application process should contact Human Resources.

Trinity Western University is located on the traditional ancestral territory of the Sto:lo people."}