Digital Marketing Strategist

3 weeks ago

Langley, Canada Trinity Western University Full time

Job Summary

The Digital Marketing Strategist at Trinity Western University will be responsible for executing and optimizing inbound digital marketing initiatives to drive sales growth and customer acquisition across digital channels. This role will focus on implementing, tracking, and optimizing inbound marketing campaigns, primarily across email and web platforms, to increase qualified visitors and drive funnel conversions.

Key Responsibilities

  • Coordinate the execution, optimization, and reporting of inbound digital marketing campaigns, including email, text, SEO, PPC, social media, landing pages, and content marketing.
  • Create effective engagement studios that drive customer conversions with relevant messages.
  • Develop and monitor automated communication workflows.
  • Manage the digital communications calendar and keep it up to date with relevant messages.
  • Ensure brand messages are clearly communicated in campaign copy, workflows, and webpages.
  • Maintain brand and messaging consistency in accordance with University brand standards.
  • Continuously optimize inbound marketing campaigns to achieve positive campaign outcomes.
  • Provide copywriting for inbound digital campaigns across all relevant digital channels as needed.

Requirements

  • Bachelor's degree in Marketing, Communications, or English.
  • 2-3 years of experience in digital marketing or copywriting for digital platforms.
  • Proficiency in Salesforce and Marketing Cloud (CRM systems).
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments.
  • Strong organizational and analytical skills.
  • Problem-solving skills with demonstrated critical thinking ability to meet goals.
  • Ability to execute within established process and framework but able to innovate.
  • Calm demeanor with a bias for action and taking the initiative to ensure results.

Benefits

  • Comprehensive benefits package including extended health, dental, and insurance, and an RRSP matching program.
  • Annual statutory holidays (13) with generous vacation entitlement and accrual.
  • Tuition benefit for TWU undergraduate and graduate level courses to enhance knowledge and professional competency.
  • Torch tuition scholarship for dependents of eligible employees attending TWU.
  • Free access to TWU's fitness/gym facilities and the Norma Marion Alloway Library.
  • Discounts and perks for the on-site Trinity Western Outfitters bookstore and cafeterias, as well as shops and restaurants in Fort Langley.
  • Wellness benefits (i.e., counseling, sick days, personal days, and reimbursement for annual wellness/recreation related purchases).
  • Free recreational equipment rentals (e.g., paddle boards, snowshoes, kayaks, etc.).
  • Free employee parking on campus.
  • Special community events throughout the year.
  • A positive Christian fellowship environment.

About Trinity Western University

Trinity Western University is a Christian university located on the traditional ancestral territory of the Sto:lo people. We are committed to an ethic of inclusion and to the equal treatment of all persons without discrimination in accordance with human rights law. We particularly invite applications from indigenous people, women, persons with disabilities, and visible minorities. All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

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