Digital Marketing Strategist

4 weeks ago

Langley, Canada Trinity Western University Full time
Job Title: Email Marketing Specialist

Job Summary:

The Email Marketing Specialist plays a crucial role in advancing the Mission of Trinity Western University by executing and optimizing inbound digital marketing initiatives to drive sales growth and customer acquisition across digital channels.

Key Responsibilities:

  • Coordinate the execution, optimization, and reporting of inbound digital marketing campaigns, including email, text, SEO, PPC, social media, landing pages, and content marketing.
  • Create effective engagement studios that drive customer conversions with relevant messages.
  • Develop and monitor automated communication workflows to ensure seamless customer experiences.
  • Manage the digital communications calendar and keep it up-to-date with relevant messages.
  • Ensure brand messages are clearly communicated in campaign copy, workflows, and webpages.
  • Maintain brand and messaging consistency in accordance with University brand standards.
  • Continuously optimize inbound marketing campaigns to achieve positive campaign outcomes.
  • Provide copywriting for inbound digital campaigns across all relevant digital channels as needed.

Funnel & Conversion Optimization:

  • Coordinate the creation, development, optimization, and reporting of new and existing funnel workflows, including engagement studio design, content planning, copywriting, and scheduling.
  • Develop scoring metrics to measure and report performance against stated goals and objectives.
  • Conduct A/B testing and engineered experiments to help drive conversion optimization.
  • Create relevant reports to analyze user behavior for the purpose of improving conversions.

Project Coordination & Administration:

  • Ensure successful project execution and timeline management through critical paths.
  • Successfully coordinate digital projects to ensure a smooth and continuous flow of work.
  • Ensure daily time tracking and project entry into Wrike (project management software).

Requirements:

  • Demonstrated experience in Salesforce and Marketing Cloud (CRM systems).
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments.
  • Proficiency in copywriting and editing for sales and marketing campaigns.
  • Strong organizational and analytical skills.
  • Problem-solver with demonstrated critical thinking ability to meet goals.
  • Ability to execute within established process and framework but able to innovate.
  • Calm demeanor with a bias for action and taking the initiative to ensure results.

Personal Qualities:

  • Driven and inspired by the idea of positively impacting the various marketplaces of life through the development of godly Christian leaders by serving the Trinity Western University community.
  • A dedicated and mature evangelical Christian with an earnest desire to serve in family, church, work, and community.
  • Affirm and support TWU's mission, values, Statement of Faith, and Community Covenant.
  • Strength of character and reputation, integrity, focused.
  • A winsome personality with a positive and friendly attitude.

Key Internal Interactions:

  • Reports: n/a
  • Reports to: Manager, Advancement Marketing, Marketing & Communications

Standards & Requirements:

  • Education: Bachelor's degree (or equivalent) in Marketing, Communications, or English is required.
  • Experience: 2–3 years in a digital marketing or copywriting role for digital platforms.

Benefits of Working at TWU:

  • A comprehensive benefits package, including extended health, dental, and insurance, and an RRSP matching program.
  • Annual statutory holidays (13) with generous vacation entitlement and accrual.
  • Tuition Benefit for TWU undergraduate and graduate level courses to enhance knowledge and professional competency.
  • Torch tuition scholarship for dependents of eligible employees attending TWU.
  • Free access to TWU's fitness/gym facilities and the Norma Marion Alloway Library.
  • Discounts and perks for the on-site Trinity Western Outfitters bookstore and cafeterias, as well as shops and restaurants in Fort Langley.
  • Wellness benefits, including counselling, sick days, personal days, and reimbursement for annual wellness/recreation related purchases.
  • Free recreational equipment rentals (e.g., paddle boards, snowshoes, kayaks, etc.).
  • Free employee parking on campus.
  • Special community events throughout the year.
  • A positive Christian fellowship environment.

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