Marketing Assistant Manager

7 days ago

Markham, Ontario, Canada The J.M. Smucker Co. Full time
About The J.M. Smucker Co.

The J.M. Smucker Co. is a leading North American marketer and manufacturer of food and beverage products. With a portfolio of beloved brands such as Jif, Folgers, and Milk-Bone, we are committed to delivering quality products that consumers trust for themselves and their families.

Job Summary

We are seeking an experienced Marketing Assistant Manager to join our Away From Home (AFH) Canada team. As a key member of our marketing team, you will assist the Marketing Manager in developing and executing business plans to increase overall profits for AFH Canada.

Key Responsibilities
  • Assist the Marketing Manager in developing and executing annual and 5-year business plans to increase overall profits for AFH Canada.
  • Work collaboratively with the Marketing Manager in the product commercialization process (project management) from ideation to launch to ensure the effective management & execution of the product & packaging commercialization process.
  • Utilize strong project management and communication skills to lead and motivate cross-functional teams (including R&D, sales, finance, regulatory, legal, and supply chain, outside marketing & insights agencies) to achieve business plans.
  • Assist the Marketing Manager in initiating and applying key market insights to develop product innovations & renovations, product positioning, packaging solutions, sales & operator programs, and pricing.
  • Leverage available research tools to gather and analyze data, as well as develop insights to help support marketing materials, business planning, and strategy.
  • Assist the Marketing Manager in understanding the competition and the development of competitive positioning for our products.
  • May be assigned additional non-focus products or categories to manage relationships with Manufacturing, Retail Marketing, Sales, and business partners.
Content and Tactic Development
  • Engage with agency partners to develop content to position our brands and products with customers via business to business (B2B) advertising and Sales materials.
  • Work with Sales Support teams to manage and issue internal and external product and customer communication documents.
  • Own the digital content for product categories and online digital platforms (AFH Website, Sharepoint, ShowPad, The Grove, GS1, Riversand)
  • Work closely with AFH Sales team to create customer specific content and customer marketing activations.
  • Manage marketing collateral development and coordinate fulfillment to support Sales team
Other Responsibilities
  • Manage and track assigned AFH Canada marketing budget
  • Support industry events, Sales meetings, and customer meetings as required
  • Coordinate Legal reviews, translation and sample requests.
  • Work closely with retail partners to understand strategy, share insights, and plan as needed
  • Gather relevant industry insights and trends for both Customers and Consumers
Qualifications
  • University Degree/College Diploma (business/marketing preferred) or relevant experience. MBA is an asset.
  • 1-3 years of relevant work experience, Foodservice experience is an asset
  • Proven skills in presenting, project management and problem solving
  • Experience working with cross-functional teams
  • Proven ability to manage multiple projects with competing deadlines and resource needs
  • Takes initiative and demonstrates ability to work independently
  • French language is an asset
  • Some travel required - 3-4 times per year (Canada/US)

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