Marketing Assistant

1 week ago

Markham, Ontario, Canada The J.M. Smucker Co. Full time
Job Description

Assistant Marketing Manager – Away From Home (AFH)

The J.M. Smucker Co. is seeking a highly motivated and experienced Assistant Marketing Manager to join our team in Canada. As a key member of our marketing team, you will play a critical role in developing and executing marketing strategies to drive business growth and profitability.

Key Responsibilities
  • Marketing Strategy Development
    • Assist in developing and executing annual and 5-year business plans to increase overall profits for AFH Canada.
    • Collaborate with the Marketing Manager in the product commercialization process from ideation to launch.
  • Team Leadership
    • Lead and motivate cross-functional teams to achieve business plans.
  • Market Insights and Analysis
    • Initiate and apply key market insights to develop product innovations and renovations.
    • Leverage available research tools to gather and analyze data.
  • Competitive Positioning
    • Understand the competition and develop competitive positioning for our products.
  • Content Development
    • Engage with agency partners to develop content to position our brands and products with customers.
    • Develop digital content for product categories and online digital platforms.
  • Customer Engagement
    • Work closely with AFH Sales team to create customer-specific content and customer marketing activations.
  • Marketing Budget Management
    • Manage and track assigned AFH Canada marketing budget.
  • Event Support
    • Support industry events, Sales meetings, and customer meetings.
Qualifications
  • University Degree/College Diploma (business/marketing preferred) or relevant experience.
  • 1-3 years of relevant work experience, Foodservice experience is an asset.
  • Proven skills in presenting, project management, and problem-solving.
  • Experience working with cross-functional teams.
  • Proven ability to manage multiple projects with competing deadlines and resource needs.
  • Takes initiative and demonstrates ability to work independently.
Company Culture

The J.M. Smucker Co. is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.

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