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Marketing Manager Assistant

2 months ago

Markham, Ontario, Canada The J.M. Smucker Company Full time
Job Summary

We are seeking a highly skilled and motivated Marketing Assistant to join our team at The J.M. Smucker Company. As a Marketing Assistant, you will play a key role in supporting the Marketing Manager in developing and executing marketing strategies to drive business growth and profitability.

Key Responsibilities
  • Category, Brand, and Product Management:
    • Assist the Marketing Manager in developing and executing annual and 5-year business plans to increase overall profits for Away From Home Canada.
    • Work collaboratively with the Marketing Manager in the product commercialization process from ideation to launch to ensure the effective management & execution of the product & packaging commercialization process.
    • Utilize strong project management and communication skills to lead and motivate cross-functional teams to achieve business plans.
    • Assist the Marketing Manager in initiating and applying key market insights to develop product innovations & renovations, product positioning, packaging solutions, sales & operator programs, and pricing.
    • Leverage available research tools to gather and analyze data, as well as develop insights to help support marketing materials, business planning, and strategy.
    • Assist the Marketing Manager in understanding the competition and the development of competitive positioning for our products.
    • May be assigned additional non-focus products or categories to manage relationships with Manufacturing, Retail Marketing, Sales, and business partners.
  • Content and Tactic Development:
    • Engage with agency partners to develop content to position our brands and products with customers via business to business (B2B) advertising and Sales materials.
    • Work with Sales Support teams to manage and issue internal and external product and customer communication documents.
    • Own the digital content for product categories and online digital platforms.
    • Work closely with AFH Sales team to create customer specific content and customer marketing activations.
    • Manage marketing collateral development and coordinate fulfillment to support Sales team.
  • Other Responsibilities:
    • Manage and track assigned AFH Canada marketing budget.
    • Support industry events, Sales meetings, and customer meetings as required.
    • Coordinate Legal reviews, translation and sample requests.
    • Work closely with retail partners to understand strategy, share insights, and plan as needed.
    Requirements
    • University Degree/College Diploma (business/marketing preferred) or relevant experience. MBA is an asset.
    • 1-3 years of relevant work experience, Foodservice experience is an asset.
    • Proven skills in presenting, project management and problem solving.
    • Experience working with cross-functional teams.
    • Proven ability to manage multiple projects with competing deadlines and resource needs.
    • Takes initiative and demonstrates ability to work independently.
    • French language is an asset.
    • Some travel required - 3-4 times per year (Canada/US).
    What We Offer

We are committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age or other legally protected status.