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Lead Consultant for Salesforce Marketing Cloud Solutions

3 months ago

Halifax, Nova Scotia, Canada Cloudkettle Inc Full time

Overview

In this position, you will serve as a key influencer with extensive technical knowledge, delivering innovative Marketing Cloud solutions for leading organizations.

As an exemplary candidate, you thrive on tackling complex technical challenges, excel as an independent contributor, communicate effectively, and possess a proven track record in designing and implementing intricate Marketing Cloud integrated solutions.

Remote Work Opportunity

As a Senior Consultant specializing in Salesforce Marketing Cloud, your responsibilities will include:

  • Crafting solutions that meet business requirements utilizing Salesforce Marketing Cloud.
  • Developing cross-platform integrations to establish optimal architectural patterns for incorporating Marketing Cloud with other business systems (such as CDP, CRM, and e-commerce platforms).
  • Architecting and designing custom applications, content blocks, and journey builder activities on the Marketing Cloud platform.
  • Conducting comprehensive technical evaluations of clients' Marketing Cloud instances, including suggested solutions for identified challenges.
  • Offering mentorship and direction to the Marketing Cloud team on best practices in scripting, journeys, API integration, and marketing automation workflows.
  • Performing quality assurance, code reviews, and providing recommendations on solutions implemented by other team members for clients.
  • Contributing to the documentation and training for clients' marketing automation systems to ensure they are effectively maintained.
  • Designing dashboards and reports to analyze performance and identify areas for enhancement.
  • Integrating data with data warehouses and data lakes for ETL processes within Marketing Cloud.
  • Creating advanced personalized content and journeys within Marketing Cloud.

Qualifications

  • Minimum of 4 years of experience with Salesforce Marketing Cloud.
  • Possession of current Marketing Cloud Developer and Marketing Cloud Consultant Certifications.
  • A strong desire to become an authority in data-driven marketing automation.
  • Must be legally eligible to work in Canada and provide proof of citizenship or visa.

Technical Skills

  • Proficiency in SQL, JavaScript, HTML, and CSS.
  • Experience with AMPscript and SSJS scripting languages.
  • Familiarity with Marketing Cloud SOAP and REST APIs.
  • Knowledge of Marketing Cloud Connect.
  • Understanding of Marketing Cloud data models, including Contact Model, Data Views, and Data Extensions.
  • Familiarity with Salesforce Sales Cloud data models.
  • Experience in planning, segmentation, targeting, execution, and analysis of marketing campaigns.
  • Understanding of email marketing and its metrics.
  • Foundational knowledge or experience in Datorama and Interaction Studio is a plus.

Benefits

  • Opportunity to work in a rapidly growing organization serving some of the most prestigious companies globally.
  • Flexible work environment with paid time off, including personal and vacation days.
  • Comprehensive medical and dental benefits.
  • Subsidized career development, including coverage for certification examinations.