VP of Brand Marketing Director

3 weeks ago


Montreal, Quebec, Canada Mediabistro Full time
About the Role

We are seeking a highly skilled and experienced VP of Brand Marketing to join our team at Directive Consulting. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive brand marketing strategy that drives growth and revenue for our SaaS clients.

The ideal candidate will have a proven track record of success in brand marketing, with a deep understanding of the SaaS industry and a passion for creating engaging content and experiences that resonate with our target audience.

You will be responsible for leading our brand marketing efforts, including developing and executing marketing campaigns, managing our brand voice and tone, and collaborating with our sales and marketing teams to drive revenue growth.

We are looking for a strategic thinker who is able to balance creative vision with business objectives, and who is passionate about building a strong brand that drives results.

Responsibilities
  • Develop and execute a comprehensive brand marketing strategy that drives growth and revenue for our SaaS clients
  • Lead our brand marketing efforts, including developing and executing marketing campaigns, managing our brand voice and tone, and collaborating with our sales and marketing teams to drive revenue growth
  • Manage and maintain our brand's online presence, including our website, social media, and other digital channels
  • Develop and execute content marketing strategies that drive engagement and conversion
  • Collaborate with our sales team to develop and execute sales enablement strategies that drive revenue growth
  • Manage and maintain our brand's budget and resources, including managing our marketing spend and ensuring that we are getting the most value from our marketing investments
Requirements
  • 10+ years of experience in brand marketing, with a proven track record of success in the SaaS industry
  • Deep understanding of the SaaS industry and a passion for creating engaging content and experiences that resonate with our target audience
  • Strong strategic thinking and problem-solving skills, with the ability to balance creative vision with business objectives
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
  • Strong project management skills, with the ability to manage multiple projects and priorities simultaneously
  • Ability to work in a fast-paced environment and adapt to changing priorities and deadlines
What We Offer
  • Competitive salary and benefits package
  • Opportunity to work with a talented and experienced team of professionals
  • Chance to make a meaningful impact on the growth and success of our company
  • Professional development opportunities, including training and education
  • Flexible work arrangements, including remote work options

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