Senior Marketing Manager
4 weeks ago
Octasic Inc. is seeking a seasoned Senior Marketing Manager to drive the company's marketing strategy and initiatives. As a key member of the marketing team, you will be responsible for developing and executing marketing plans that align with the company's business objectives.
Key Responsibilities:- Contribute to annual marketing plans in line with corporate goals and product roadmaps
- Build regularly updated market and competitive analysis reports for product and sales teams
- Initiate innovative program opportunities that help nurture the Octasic brand
- Develop focused media buy plans for print and digital advertising
You will become a subject matter expert on Octasic products, technologies, and associated markets to assist in the education of targeted buyers and influencers with compelling product positioning and superior 'demand generation' content.
Content Marketing:You will drive all strategic content as an editor-in-chief, collaborating with Octasic stakeholders and other SMEs to conceive, plan, write, edit, assign (internal and external resources), and manage the creation and distribution of all content.
Digital Marketing:You will optimize website for quality traffic and frictionless client experiences, search engine optimization, marketing automation, and outbound marketing campaigns in concert with product and sales teams.
Requirements:
- Bachelor's degree in Marketing, English, Communications, Journalism, Engineering, or a related field
- 10+ years of proven B2B marketing experience in software/hardware technologies
- Excellent English spoken and written communication skills for the creation of marketing campaigns linked to an English-speaking audience
- Proficient in conceiving creative concepts and copy for design agency
- Proven track record in developing digital campaigns with associated tracking and reporting
- Skilled in distilling data from user insights, competitor and market developments, into strategic positionings and offerings
- Capable of juggling multiple outsourced suppliers and freelance talent – ours or yours
- Understanding of US and international defense and national security markets
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