Senior Marketing Manager

4 weeks ago

Montreal, Quebec, Canada Octasic Inc. Full time
Senior Marketing Manager

Octasic Inc. is seeking a seasoned Senior Marketing Manager to drive our marketing strategy forward. As a key member of our team, you will be responsible for developing and executing multi-channel marketing campaigns that showcase our cutting-edge technology solutions.

Key Responsibilities:
  • Contribute to annual marketing plans aligned with corporate goals and product roadmaps
  • Build and maintain market and competitive analysis reports for product and sales teams
  • Initiate innovative program opportunities to nurture the Octasic brand
  • Develop focused media buy plans for print and digital advertising
Product Marketing:
  • Become a subject matter expert on Octasic products, technologies, and associated markets
  • Cultivate and leverage relationships with customers to develop case studies, testimonials, and references
Content Marketing:
  • Drive all strategic content as an editor-in-chief
  • Collaborate with Octasic stakeholders and SMEs to conceive, plan, write, edit, and manage content creation and distribution
Digital Marketing:
  • Optimize website for quality traffic and frictionless client experiences
  • Search Engine Optimization with or without AI tools
  • Marketing automation to manage campaigns, workflows, and communications
  • Outbound marketing campaigns in concert with product and sales teams

Requirements:

  • Bachelor's degree in Marketing, English, Communications, Journalism, Engineering, or a related field
  • 10+ years of proven B2B marketing experience in software/hardware technologies
  • Excellent English spoken and written communication skills
  • Proficient in conceiving creative concepts and copy for design agencies
  • Proven track record in developing digital campaigns with associated tracking and reporting
  • Skilled in distilling data from user insights, competitor and market developments, into strategic positionings and offerings
  • Capable of juggling multiple outsourced suppliers and freelance talent
  • Understanding of US and international defense and national security markets

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