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Director of Demand Generation

4 weeks ago

Markham, Ontario, Canada Enghouse Systems Full time
Job Title: Director of Demand Generation

Enghouse Interactive is seeking a seasoned marketing leader to spearhead the development of innovative demand generation strategies, combining visionary leadership with impactful results. We are looking for a candidate who excels in both strategy development and campaign management within a flat organizational structure.

Key Responsibilities:
  • Design and execute innovative marketing campaigns with a specific budget to drive lead generation, focusing on our interactive division and call center solutions.
  • Lead and manage campaign managers across five regions, including overseeing an operational analyst and content designer, ensuring high-quality execution of campaigns and alignment with strategic objectives.
  • Participate actively in the daily execution of campaigns and content creation, leveraging prior experience managing smaller budgets.
  • Oversee a budget of $- million USD, driving cross-selling and enablement efforts across a global sales channel.
  • Develop and implement demand generation strategies for new logos, existing customers, and partners, utilizing Pardot/Marketo, Salesforce, Google Analytics, and other Martech tools.
  • Collaborate on the annual planning process for the Marketing & Demand Gen team, including setting objectives, managing financials, and planning budget and headcount.
  • Work closely with the sales leadership team and sales representatives to ensure marketing's efforts are leading to new bookings and revenue.
Requirements:
  • Undergraduate or university degree in a business-related field or equivalent experience.
  • - years of marketing experience with a proven track record of delivering significant ROI on BB marketing investments.
  • - years of experience in a leadership role, managing a team of or more staff.
  • Demonstrated hands-on experience in driving demand generation programs for contact centre or customer experience software products.
  • Strong knowledge of Salesforce, Pardot, Marketo, Google Analytics, website optimization, paid search, lead attribution, and other marketing automation and sales technology tools.
  • Experience in developing and executing marketing and demand generation strategies within the software applications industry.
  • Excellent interpersonal and communication skills, with the ability to assemble and interpret data, create executive summaries, and provide actionable business insights.
About Enghouse Interactive:

Enghouse Interactive is the world's most reliable contact center technology provider, built on a track-record of consistently honoring our commitments – to our customers, our staff, and our shareholders. We are a leading global provider of contact center software, services, and video solutions, serving thousands of customers for over years. Our solutions enable customers to deliver winning customer experiences by transforming the contact center from a cost center into a powerful growth engine.