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Director of Customer Growth

3 months ago

Fredericton, New Brunswick, Canada University of Fredericton Full time

Position Overview

The Director of Customer Growth at the University of Fredericton plays a crucial role in steering and enhancing the customer experience within the Canadian educational landscape. This leadership position emphasizes the formulation and execution of innovative strategies aimed at boosting customer acquisition and engagement. The ideal candidate will possess a strong analytical mindset, capable of leveraging data to drive decisions and lead a high-performing marketing team.

Key Responsibilities:

  1. Management of Customer Experience:
    • Oversee the entire customer experience for the University, from initial engagement to enrollment.
    • Develop and implement strategies to optimize conversion rates throughout the customer acquisition process.
  2. Strategic Planning and Implementation:
    • Analyze data to identify and prioritize growth opportunities.
    • Lead marketing teams to ensure a focus on conversion and an exceptional customer experience.
  3. Collaboration Across Departments:
    • Work closely with various teams, including performance marketing and sales, to enhance overall performance and drive growth.
    • Utilize resources from different units and external partners to effectively execute marketing strategies.
  4. Performance Evaluation and Enhancement:
    • Assess success through established metrics and KPIs.
    • Utilize insights from data to refine strategies and improve execution continuously.

Qualifications:

  • A completed university degree in business, economics, or a related discipline.
  • Significant experience in a startup or high-growth environment, consulting, or similar fast-paced settings.
  • Strong proficiency in data analysis with a proven ability to make informed decisions.
  • Experience in leading teams and collaborating with cross-functional resources for marketing initiatives.
  • Expertise in customer-focused communication strategies.
  • Background in a conversion-driven B2C environment, such as e-commerce.
  • Experience with international marketing and market entry strategies is preferred.
  • A proactive approach with a hands-on mentality for overcoming challenges.
  • Fluency in English, both written and spoken.

Compensation and Benefits

The University of Fredericton offers a competitive compensation package, including comprehensive health and vision care, a retirement savings plan with matching contributions, and various wellness benefits. Employees enjoy flexible work arrangements, paid time off during holidays, and additional wellness days.

Commitment to Diversity and Inclusion

The University of Fredericton is dedicated to fostering a diverse and inclusive workplace where all individuals are treated with respect and dignity. We actively encourage applications from all qualified candidates, including those from underrepresented groups.