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Channel Growth Strategist

2 months ago

Toronto, Ontario, Canada Adecco Canada Full time
About the Role

Adecco Canada is seeking a dynamic and results-driven Market Development Manager to drive growth within the Asian channel. Located in Scarborough, ON, this full-time position offers a competitive salary of $90,000 per annum.

Key Responsibilities
  • Develop and Execute Strategic Marketing Plans: Create comprehensive marketing plans and promotional programs to ensure sales growth, gain market share, and enhance profitability.
  • Market Analysis and Research: Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize competitive impacts.
  • Advertising and Promotional Activities: Assist in the planning and implementation of advertising and promotional activities across various channels, including print, direct mail, and online platforms.
  • Trade Shows and Distributor Events: Coordinate promotional activities with distributors and the sales team, ensuring alignment with marketing objectives.
  • Promotional Budgets and Processes: Manage promotional budgets and processes, including credit notes and payments.
  • Pricing Strategies: Develop pricing strategies that reflect market conditions and company goals.
  • Competitor Analysis: Monitor and report on competitor activities and market reactions to advertising and merchandising efforts.
  • Product Development and Launch: Manage purchase orders, track budgets, and oversee the NPD process, ensuring timely execution of new products and initiatives.
  • Team Leadership: Lead a Channel Marketing Assistant, guiding them in their tasks related to new product development and customer service.
Requirements
  • Eligibility to Work in Canada: Legal eligibility to work and reside in Canada.
  • Education and Experience: Bachelor's degree in Marketing or a related field; MBA preferred. Minimum of five years of experience in marketing, preferably within the consumer goods sector.
  • Skills and Qualifications: Proficient in new product processes, packaging design, marketing research, and trade promotions. Strong communication and analytical skills, with the ability to work independently and collaboratively. Fluency in written and spoken Chinese is required. Proficient in Microsoft Office Suite, multimedia graphic design tools, and SAP experience is a plus.