Digital Marketing Strategist

2 months ago

Langley, Canada Trinity Western University Full time
Job Title: Digital Marketing Strategist

Trinity Western University is seeking a highly skilled Digital Marketing Strategist to join their team and contribute to the growth of the institution through effective digital marketing campaigns.

Key Responsibilities:
  • Develop and Implement Digital Marketing Strategies: Coordinate, optimize, and report on inbound digital marketing campaigns to boost sales and attract new customers through digital channels.
  • Create Engaging Content: Develop and maintain automated communication workflows, create engaging studios that drive customer conversions with tailored messages, and provide copywriting for digital campaigns across various channels as required.
  • Funnel & Conversion Optimization: Manage the creation, optimization, and reporting of funnel workflows, including design, content planning, and scheduling, and establish metrics to measure performance against goals.
  • Project Coordination & Administration: Ensure timely and successful project execution through critical paths, coordinate digital projects for a seamless workflow, and track time and projects using project management software.
Requirements:
  • Education: Bachelor's degree in Marketing, Communications, or English.
  • Experience: 2–3 years in digital marketing or copywriting for digital platforms.
  • Skills: Experience in Salesforce and Marketing Cloud, optimization of landing pages and user funnels, knowledge of A/B and multivariate experiments, proficient in copywriting and editing for marketing, strong organizational and analytical skills, problem-solving abilities and critical thinking, ability to innovate and follow processes effectively, and action-oriented with a focus on achieving results.
Benefits:
  • Comprehensive benefits package including health, dental, and insurance.
  • Generous vacation entitlement and statutory holidays.
  • Tuition benefits for professional development.
  • Access to fitness facilities and library.
  • Discounts at campus bookstore and cafeterias.
  • Wellness benefits and recreational equipment rentals.
  • Free employee parking and community events.
  • Positive Christian fellowship environment.

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